Consumer Insights Manager

About the job

ABOUT THE ROLE Good Monk is building India's most trusted family nutrition brand. We are looking for a Consumer Insights Lead who leads with curiosity and earns their keep in the qualitative space someone who can sit with a customer for 20 minutes, hear what they are not saying, and walk out with an insight that changes how we communicate, what we launch, and who we speak to. This role sits at the intersection of consumer understanding and brand-building. It is not primarily an analytics role. The core of the job is human listening, probing, synthesising and the output is sharper strategy, better creative briefs, and smarter product decisions. WHO YOU ARE You have 23 years of experience in one of the following: A qualitative consumer insights agency you have run focus groups, IDIs, ethnographic studies, or immersion programmes for consumer brandsThe strategy or planning function at a creative or brand agency you translate consumer truths into briefs, positioning territories, and communication frameworksAn in-house insights or brand strategy role at a D2C or FMCG brand you have been the person in the room who grounds creative and commercial decisions in what real consumers actually think and feel Across any of these, what matters is that you have learned how to turn an observation into an insight and an insight into a decision. WHAT YOU WILL OWN 1. Consumer Insight for Innovation & NPDThis is the primary reason for the role. Good Monk has recently launched new products and has more in the pipeline. Before a product is named, positioned, or communicated you will have done the consumer work that grounds those decisions. Run qual research for new products in development: concept testing, need validation, naming and claim evaluationIdentify unmet needs in the family nutrition space through consumer immersion, call programmes, and review miningTranslate research findings into clear innovation opportunities articulated in a way that a product and marketing team can act onMaintain a live pipeline of consumer signals that feed into the NPD roadmap2. Communication & Campaign StrategyInsights without activation are just documents. A core part of this role is making sure consumer understanding directly shapes how Good Monk shows up. Build and run a structured post-purchase call programme cohort-specific, with question banks designed to extract motivations, barriers, and languageExtract exact consumer language from calls and research the phrases real people use become the foundation of ad copy, packaging, and contentBrief marketing and creative teams on dominant motivation clusters, key purchase triggers, and perception gapsIdentify where brand perception diverges from intended positioning and what needs to change in communication to close that gapMine reviews, support tickets, and social listening for unsolicited consumer signals that complement primary research