Cold Email Specialist & Copywriter, B2B Outbound

About the job

Fully Remote | Flexible Hours | Agency Experience Required

About the role

We run high performing B2B cold email campaigns for a portfolio of clients across multiple verticals. We're not a tool-clicking shop. We build ICPs from scratch, run our own deliverability infrastructure, write copy that gets replies, and report on meetings booked, not opens. We're hiring a Cold Email Specialist & Copywriter who owns campaigns end to end. You'll research prospects, build lists, write the copy that lands replies, manage domain health, debug underperforming sends, and pull the levers that turn cold outreach into pipeline. This is a practitioner seat. You write the emails. You build the lists. You fix the deliverability. You're in Smartlead, Clay, and Apollo every day, not delegating to someone else. What you'll own Cold email copy that earns positive replies, subject lines, opener variants, sequences, follow-ups, and A/B tests across multiple client tones and verticals Personalization strategy, the split between static templates and 1:1 personalized lines, and how to scale the latter without losing quality ICP definition and list building across verticals you've never touched before, from research to enriched, verified contacts Non LinkedIn sourcing for hard to reach audiences, Instagram, Behance, niche communities, paid databases, custom scrapes, whatever the vertical demands Sending volume and throttling, keeping each domain at a steady, predictable cadence so deliverability stays healthy as list quality varies Domain infrastructure, primary and secondary domains, SPF, DKIM, DMARC, warmup, and active deliverability monitoring Campaign debugging when reply rates drop, bounces spike, or inboxes go cold, you find the root cause whether it's copy, list, or infra and fix it Multi client context switching across 5-10 active campaigns with different ICPs, value props, and tones of voice Reporting that connects sends to meetings booked, so clients see real pipeline impact Must havesMinimum 3 years running cold email campaigns at an agency, hard requirement, no exceptionsStrong copywriter, you can show 5+ campaigns where your copy drove measurable positive reply ratesAbility to write in multiple tones, founder led, formal B2B, casual SaaS, etc., across different client voicesDeep deliverability knowledge, SPF, DKIM, DMARC, domain warmup, spam diagnostics, sender reputation toolsActive spam response playbook, you know what to do in the first hour when spam rates climb, pause, rotate, cool down, content auditHands on fluency with Smartlead, Instantly, Apollo, and Clay or equivalentsTrack record of building ICPs from scratch using LinkedIn Sales Navigator, Apollo, scrapers, and intent signals like Meta Ad Library, Google Ads Transparency, hiring posts, funding announcementsExperience sourcing audiences outside LinkedIn when the vertical demands itVolume and throttling discipline, you keep sends steady and protect domain reputationStrong written English, your copy lands in Western inboxes and reads nativeComfort switching between 5+ client campaigns in a single day without dropping contextMetrics discipline, you optimize for positive reply rate and meetings booked, not open rates Nice to havesAI/LLM usage in outbound workflows, personalization, subject line testing, reply classificationExperience with Clay enrichment workflows and waterfall providersCold calling or LinkedIn outreach copy as a complement to emailBackground working with clients across multiple verticals (SaaS, services, e-commerce, etc.)A portfolio or swipe file of cold emails that actually got replies Don't apply ifYour cold email experience is in-house at one company, this role needs agency repsYou report open rates as a primary metricYou've never set up SPF, DKIM, or DMARC yourselfYou can write one tone but not adapt across client voicesYou only know LinkedIn sourcing, you've never had to find prospects elsewhereYou need a campaign brief handed to you, you build the ICP and write the copy yourselfYou panic when 5 clients ping you on the same day Hiring processAsync screener, written responses to qualifying questionsCopy sample submission, write 3 cold emails for a vertical we assign45 min interview, covers craft, deliverability, debugging, and a live ICP build exercisePaid trial campaign, you run a real campaign with our infrastructure for 2 weeksOffer, based on trial performance Why joinDirect ownership of campaigns from ICP to copy to reply. Work with founders who actually understand outbound. Remote, flexible, and paid for results, not hours.