Category Growth Manager

About the job

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors. The Role :

• Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.
• Devise and drive Category Strategy strategy and execution to enable category growth
• Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.

Responsibilities

• Be the voice of the consumer and drive Industry research and analysis
• Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights
• Define marketing strategies to support the categories' overall strategies and objectives
• Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.),
• Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch
• Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)
• New Product Launches : Drive and manage end to end Product Launches
• Work closely with Research and formulation to drive product development projects
• Create breakthrough customer offerings and advance marketing
• Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communications

Qualifications :

• 2-4 years of sales & brand management experience in the consumer space. Having worked on a brand team before is compulsory.