Campaign Manager

About the job

Job Title: Campaign ManagerLocation: NoidaCompany: Adfluence Hub Employment Type: Full-time About Us:At AdfluenceHub, we are a premier influencer marketing agency recognized for delivering impactful and authentic campaigns that resonate with audiences. We're on the hunt for a dynamic Campaign Manager who can champion our commitment to excellence and drive the success of our campaigns. Position Overview:We are seeking a highly skilled Influencer Campaign Manager to oversee the execution of large-scale micro and mass influencer campaigns. The ideal candidate will have strong influencer marketing experience, an eye for selecting the right influencers, and the ability to drive impactful campaigns from planning to execution. Key Responsibilities:Influencer Sourcing & Relationship Management

• Identify, vet, and onboard both macro & micro-influencers based on relevancy, audience quality, and engagement metrics.
• Maintain and grow a strong network of micro-influencers to drive mass campaigns efficiently.
• Negotiate competitive influencer pricing based on industry benchmarks and campaign budgets.
• Ensure monthly sign-up and onboarding targets are met.
• Build and nurture long-term relationships with influencers, ensuring continued collaboration.Campaign Execution & Coordination
• Develop, execute, and optimize influencer marketing strategies that align with brand goals.
• Work closely with internal teams to define campaign objectives, deliverables, and timelines.
• Manage influencer contracts, deliverables, and payment processes efficiently.
• Ensure influencers adhere to brand guidelines and content quality standards.
• Oversee end-to-end execution of influencer campaigns, including content approvals and campaign rollouts.Analytics & Performance Tracking
• Track campaign performance using data-driven insights to measure ROI, engagement, and conversions.
• Leverage analytics tools to monitor influencer impact and optimize future campaigns.
• Present post-campaign reports with actionable insights for continuous improvement.Process Optimization & Automation
• Implement streamlined communication and workflow processes for influencer onboarding and campaign execution.
• Utilize Google Spreadsheets and other tools to automate campaign tracking and reporting.
• Collaborate with platform and tech teams to improve influencer recruitment and campaign scalability.
• Qualifications & Skills:
• Experience: 2-5 years of experience in influencer marketing, preferably managing micro-influencer campaigns.
• Strong understanding of influencer selection criteria (audience relevancy, engagement, content quality, etc.).