Business Impact Manager – Digital Solutions

Job Title

Business Impact Manager – Digital Solutions

Job Title:

Business Impact Manager - Digital Solutions

Your Role:

Consumer & Market Understanding

- Deeply understand digital consumer behaviors, expectations and journeys.

- Leverage consumer insights, data analytics, and market trends to inform product strategy.

Product-Value Strategy

- Translate consumer insights into meaningful, high-impact digital product features.

- Ensure AI and app-based features are aligned with tangible business goals and user value.

Business Impact & ROI Mapping

- Define success metrics and track the business impact (revenue, efficiency, engagement) of digital initiatives.

- Build and maintain ROI models to evaluate feature performance and prioritize roadmap decisions.

Cross-functional Collaboration

- Partner with Product, UX, Engineering, Analytics, and Marketing to align on value delivery.

- Influence roadmap planning with a sharp focus on customer benefit and business return.

Performance Monitoring & Feedback Loops

- Regularly assess digital features post-launch for value realization.

- Recommend optimizations or pivots based on data-driven insights.

Strategic Planning & Advocacy

- Contribute to digital product roadmaps from a value-first lens.

- Advocate for a consumer-centric, value-driven product culture across teams.

You're the right fit if:

- 18+ years of experience in digital strategy, product management, consumer insights, or a related field.