1. Research and identify target kids ecommerce merchants across India. 2. Reach out to merchants through LinkedIn, WhatsApp, and email communication channels. 3. Schedule product demonstrations for the founding team. 4. Maintain and update the merchant pipeline within the CRM system. 5. Follow up with warm leads and track lead conversion progress. 6. Assist in preparing merchant pitch materials and case studies. 7. Participate in weekly sales review calls and contribute to discussions. 8. Support lead qualification and merchant onboarding processes.