Business Communications Specialist - India
ABB
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Business Communications Manager
What we believe in
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
Your role and responsibilities
In this role, you will Support ABB India Electrification's strategic communications agenda by developing and executing integrated communications campaigns that build brand awareness, drive customer engagement, and amplify segment growth across all channels.
The work model for the role is: #Li-Onsite
The role will support for the ABB India Ltd for Electrification Business to be based at PEENYA, BANGALORE, India.
You will be mainly accountable for:
- Communications Strategy & Content Development: Support the development and execution of the Electrification communications strategy across media, digital platforms, content initiatives, and thought leadership events.
- Media Relations & Corporate Communications: Develop customer success stories, draft press releases, media pitches, byline articles, and executive communication materials, while coordinating media outreach and tracking media coverage.
- Digital & Multi-Channel Campaign Management: Create content for social media, LinkedIn, websites, and campaign materials, and coordinate multi-channel campaigns through content calendars, asset development, and stakeholder alignment.
- Events & Stakeholder Engagement: Support the planning and execution of thought leadership forums, customer engagement programs, and channel partner events in collaboration with business and marketing teams.
- Brand Governance & Cross-Functional Collaboration: Ensure brand consistency across all communication materials and external touchpoints while coordinating with Marketing, Business Segments, and cross-functional stakeholders to align messaging and communication objectives.
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