About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Paytm is building a full stack AI platform focused on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics. The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale. Role Overview We are looking for a Business Analyst in the Business Management team who can independently drive insights that influence business performance and product decisions. This role requires strong analytical depth, a clear business mindset, and the ability to understand customer behavior across the product lifecycle. You will work closely with Product, Business, Growth, and Leadership teams to convert data into actionable intelligence, going beyond dashboards to answer why things are happening and what should be don Key Responsibilities 1. Own and drive business and product insights across merchant acquisition, activation engagement, retention, winback and monetization. 2. Partner with Product and Business teams to define, track, and evolve key metrics and north-star KPIs. 3. Perform deep-dive analyses on merchant behavior, funnels, cohorts, and feature usage to identify growth and efficiency levers. 4. Build and maintain dashboards, MIS, and self-serve reports that serve as a reliable source of truth. 5. Support experimentation and A/B testing by defining success metrics and analyzing outcomes. 6. Proactively surface risks, anomalies, and opportunities using data-backed narratives. 7. Collaborate with Data Engineering and Product teams to improve data quality, tracking, and analytical readiness. 8. Translate complex analysis into clear, actionable insights for non-technical stakeholders. Ideal Candidate Profile 1. Experience in Business Intelligence / Analytics, preferably in product-led or consumer internet / fintech organizations. 2. Strong hands-on experience with SQL (mandatory); ability to work with large and complex datasets. 3. Experience with BI tools such as Tableau, Power BI, Looker, or similar. 4. Solid understanding of product and business metrics, funnels, cohorts, and lifecycle analytics. 5. Proven ability to independently structure ambiguous problems and deliver end-to-end insights. 6. Strong communication skills and comfort working with senior stakeholders. Good to Have 1. Working knowledge of Python / R for advanced analysis. 2. Exposure to A/B testing and experimentation frameworks. 3. Domain exposure to AI Agents or FinTech, Payments, Investments, Merchant Platforms. What We’re Looking For 1. Strong IC mindset with high ownership and accountability. 2. Business-first thinking with a strong product understanding. 3. Comfortable working in fast-paced, ambiguous environments. 4. Focus on impact, not just reporting. Why join us: Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!