Brand Media And Activations
Internshala
About the job
Role Overview: We are seeking a high-energy, execution-focused Associate Product Manager (APM) Brand Media & Activations to lead our expansion into high-traffic, public-facing media environments. This role is dedicated to an independent business vertical focused exclusively on locations outside residential communities. You will be responsible for commercializing and executing premium OOH, DOOH, and BTL/ATL campaigns across airports, malls, transit hubs, and other high-footfall commercial zones. This role requires a hunter mindset for sales combined with the logistical precision of an operations manager. You will own the full campaign lifecycle, ensuring that our brand partners receive maximum visibility while maintaining seamless on-ground delivery. Key Responsibilities Commercial Growth (30%) Revenue Generation Proactively build a sales pipeline to pitch OOH/DOOH inventory and BTL activation spaces to national brands, media agencies, and creative firms. Client Management Lead high-stakes negotiations with Marketing Heads and Media Buying teams to secure campaign placements across major transit and retail hubs. Market Expansion Identify and capitalize on new opportunities in high-traffic locations (airports, malls, metro stations, etc.) to expand our footprint. Operational Execution (70%) Full-Cycle Project Management Lead projects from initial site feasibility and procurement to final installation and performance auditing. Vendor Ecosystem Management Manage a diverse network of specialized vendors, including fabricators, installation crews, digital technology support teams, and location partners, to ensure 100% campaign uptime. On-Ground Troubleshooting Act as the primary point of escalation for operational challenges, ensuring all activations are delivered flawlessly regardless of complexity. Quality Assurance Conduct regular site visits and digital audits to ensure brand creatives and technical displays meet contractual specifications and premium quality standards.
Salary
Probation:
Duration:
Salary during probation: After probation:
Annual CTC: Competitive salary
Number of openings
1 Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.
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