Brand Manger
Internshala
About the job
Experience: 2-4 years preferably in FMCG company (Foods). Educational Qualification: MBA - Marketing Roles & Responsibilities: - Assumes responsibility for all marketing and branding activities for the Brand- Develops the Marketing & Brand management strategy to support top line & bottom line growth - Conducting market research to understand consumer behaviour, market trends, and competitive landscape to inform brand strategy.- Foray into new segments and innovative products for the Organization - Ensures coordination with sales to implement & monitor all marketing initiatives for the Brand - Ensures effective media evaluation & planning Strategic: - Scans the business environment to explore options for revenue generation from new and existing consumers. - Drives the formulation of marketing strategy - Understands strategic business requirement of the organization - Develop strategies into detailed marketing plans and executions. Financial: - Develops Annual Plans & Budgeting for the brand and monitors the expenditure. - Ensures Optimal pricing of products so that the top-line & bottom-line objectives are achieved. - Monitors and improves ROI on advertisement Key Skills: - Marketing Strategies & Campaigns - Agency/ Vendor Management - Product Positioning & Branding - Digital & Social Media Marketing - Market Research & Consumer Insights - Annual Brand Plans - New Product Development & Launch
Who can apply
Only those candidates can apply who
- have minimum 2 years of experience
Salary
Probation:
Duration:
Salary during probation: After probation:
Annual CTC: Competitive salary
Number of openings
1 Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.
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