We are seeking a high-impact Brand Manager to lead shopper marketing, professional engagement, and event/experiential strategies for a new OTC eye care innovation—delivering excellence at the point of decision and bringing the brand to life through immersive, culturally relevant experiences.
This role owns the execution of retail activation, shopper conversion, professional touchpoints (health care professionals and trade), and experiential / event platforms to drive trial, adoption, and sustained in-market success, while co-leading broader consumer marketing initiatives in partnership with the Sr. Brand Manager.
The ideal candidate combines strong brand management fundamentals with deep expertise in shopper marketing and professional engagement, complemented by modern capabilities in social, influencer/UGC. This individual thrives in fast-paced environments, leads with urgency, and is passionate about translating strategy into impactful in-market execution.
KEY RESPONSIBILITIES:
Shopper Marketing, Experiential & Professional Engagement (Primary Focus)
Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing, aligning activation to retailer priorities while driving visibility, cultural relevance, and conversion across key retail partners
Co-develop and execute retail-first activation plans spanning in-store merchandising, retail media, POS, digital shelf optimization
Own the strategy and execution of event and experiential marketing, including high-impact consumer activations that drive awareness, trial, and earned amplification
Create distinctive, premium brand experiences that translate product benefits into emotionally compelling, appearance-driven moments
Ensure experiential initiatives are designed for content capture and amplification across social, influencer, PR, and retail media ecosystems
Own professional touchpoint strategy and engagement, education, and influence programs that build credibility and recommendation
Launch Strategy & Commercialization
Drive launch readiness across cross-functional teams (Sales, Supply, Regulatory, Agencies), with a focus on retail and field execution excellence
Brand & Consumer Marketing
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Support and co-lead integrated omni-channel marketing plans across digital, retail, and consumer touchpoints in partnership with the Sr. Brand Manager
Contribute to the development of brand positioning, messaging, and campaign strategy, ensuring alignment with shopper insights and retail realities
Partner with agencies to support delivery of best-in-class creative and media strategies
Social, Influencer & UGC Marketing
Co-lead development of social-first campaigns, including influencer partnerships and UGC content ecosystems
Identify and activate creator partnerships (micro and macro influencers) to drive reach, engagement, and conversion
Performance Management & Analytics
Own and track brand KPIs, including sales, share, trial, and media effectiveness
Leverage data and insights to continuously optimize marketing performance and ROI
Deliver regular business updates, identifying opportunities and proactively addressing gaps
Cross-Functional Leadership
Lead and influence cross-functional teams across Sales, Insights, Finance, Supply, Medical/Legal/Regulatory, and external agencies
Serve as a key partner to Sales and retail teams to ensure best-in-class execution at shelf and online
Ensure alignment and executional excellence across all shopper and professional initiatives, while contributing to broader brand efforts
Business Case Development
Partner with Insights team to identify unmet consumer needs, emerging category behaviors, and strategic adjacencies where Alcon can build new OTC products
Develop and pressure-test business cases that quantify consumer opportunity, portfolio fit, incrementality, commercial viability, and path to scale
Evaluate innovation opportunities through the lens of incremental sales and share acceleration, ensuring new launches expand the current OTC portfolio rather than cannibalize existing brands
WHAT YOU’LL BRING TO ALCON:
Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs. Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
The ability to fluently read, write, understand, and communicate in English
5 Years of Relevant Experience
PREFERRED SKILLS & EXPERIENCE
Brand marketing experience in OTC, CPG, or related industries
Proven experience leading or supporting new product launches or major brand innovations
Experience in beauty, personal care, wellness, or other socially-driven categories strongly preferred
Demonstrated success in shopper/retailer and professional marketing
Experience leading event marketing or experiential activations strongly preferred
Capabilities
Strong analytical skills with the ability to translate insights into actionable growth strategies
Proven ability to set, track, and deliver against KPIs tied to sales and share performance
Excellence in agency management and creative judgment
Strong strategic thinking combined with hands-on execution capability
Effective cross-functional collaboration in a matrixed environment
Leadership Traits
Demonstrates strong leadership presence and influence
Highly results-oriented with a bias for action and accountability
Thrives in fast-paced, ambiguous environments, particularly during launch phases
Passionate about driving in-market performance and delivering tangible business impact
What Success Looks Like
Successful launch with strong early trial and retailer adoption
Delivery of sales and share targets, with measurable acceleration vs. baseline
High-quality, on-time execution across all commercialization milestones
Why This Role
This is a unique opportunity to:
Co-build and scale a new innovation from the ground up
Operate at the intersection of healthcare credibility and modern consumer marketing
Shape the future of OTC eye care brand building through emerging capabilities
HOW YOU CAN THRIVE AT ALCON:
See your career like never before with focused growth and development opportunities
Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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