At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our
businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries
www.godrejindustries.com
About Godrej Properties Limited (GPL)
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125+year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
www.godrejproperties.com
About the Role
We are looking for a dynamic and strategic Brand Manager to lead brand development, positioning, and marketing initiatives for our portfolio targeting NRIs. The ideal candidate will be responsible for driving brand growth, customer engagement, and business value through innovative ATL, BTL, and digital brand initiatives across markets.
This role requires a blend of creativity, market understanding, business acumen, and execution excellence to enhance brand equity and contribute directly to business growth in international markets.
Key Responsibilities
Develop and execute brand strategies aligned with business goals and international project launches targeting NRIs.
Drive measurable Business Value (BV) through ATL and BTL marketing initiatives across international markets.
Lead brand innovation initiatives to strengthen market positioning and customer engagement across global NRI audiences
Conceptualize and execute innovative campaigns tailored for international markets, cultural preferences, and regional consumer behaviour.
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Plan, execute, and optimize integrated campaigns across print, outdoor, radio, events, digital, activations, influencer partnerships, and global media platforms.
Ensure ATL and BTL activities contribute effectively toward lead generation, sales support, customer acquisition, and overall business objectives
Manage end-to-end marketing campaigns for residential/commercial real estate projects targeted towards NRI customers.
Collaborate with international channel partners for marketing support, agencies, and regional teams for seamless campaign execution
Conduct market research, competitor analysis, and consumer insight studies across key international geographies.
Lead content development including brochures, presentations, website content, advertisements, and promotional materials (both physical and digital) customized for NRI audiences
Oversee brand guidelines and ensure consistency across all international communication channels
Organize international property exhibitions, roadshows, channel partner meets, customer engagement events, and on-ground activations.
Collaborate closely with sales teams to support conversion-focused initiatives and revenue growth on physical and digital media.
Track Brand campaign performance, marketing ROI, and contribution to business outcomes
Manage brand budgets, vendor relationships, timelines, and reporting
Required Skills & Competencies
Strong understanding of branding, consumer behaviour, and international real estate marketing
Proven experience in ATL & BTL planning with a strong focus on Business Value (BV) delivery
Experience in handling NRI/international markets and global campaign execution preferred
Strong business knowledge and commercial understanding of the real estate sector
Ability to drive brand innovation and create differentiated marketing strategies across international markets
Go-getter mindset with high ownership and execution-driven approach
Excellent communication, presentation, and stakeholder management skills
Expertise in digital brand marketing, influencer marketing, social media content management, online brand content channels.
Strong project management and cross-functional coordination skills
Ability to work in a fast-paced, target-driven environment
Strong analytical and problem-solving skills
Qualifications
Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field is preferred but not limiting.
MBA in Marketing from Top Tier B-School
KPIs / Success Metrics
Business Value (BV) generated through ATL & BTL initiatives
International lead generation and conversion metrics
Campaign ROI and cost efficiency
Brand growth and engagement across NRI markets
Successful execution of international project launches and events
Contribution to revenue and business growth objectives
Work Experience 4-6 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
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