BRAND MANAGER - Exteriors, Mumbai

Job Purpose:

Drive the growth and profitability of the Exteriors portfolio by leading brand strategy, innovation, and commercialization across retail and institutional channels, while strengthening brand equity and market leadership.

Business Responsibilities:

1. Category & Business Leadership:

• Own category growth, market share, profitability and portfolio health.
• Develop short, medium and long-term category strategies based on consumer, customer and competitive insights.
• Manage the category as a business unit with clear revenue, profitability and growth objectives.
• Identify whitespace opportunities and lead expansion into new segments, applications and customer groups.

1. Brand Strategy & Growth:

• Build and execute annual brand plans across retail and institutional segments.
• Define positioning, value propositions and communication strategies for assigned brands.
• Drive brand awareness, consideration, preference and premiumization.
• Partner with creative, media and digital agencies to deliver impactful campaigns and consumer experiences.
• Monitor brand health metrics and recommend interventions to strengthen equity.

1. Product & Innovation Management:

• Lead the end-to-end innovation pipeline—from insight generation and concept development to commercialization.
• Develop differentiated product propositions aligned to market needs and emerging trends.
• Work closely with R&D, manufacturing and supply chain teams to launch winning products.
• Manage product lifecycle, portfolio architecture and rationalization decisions.

1. Institutional Business Marketing: