Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.
Job Purpose
This Brand Manager role will have direct ownership of PHILADELPHIA in our Away from Home foodservice business. This role will be responsible for developing brand business strategy, portfolio management, commercialization, and integrated communications planning to accelerate growth. If you are passionate about building brands and delivering measurable results, this is the role for you. This role is responsible for ensuring that consumers engage with our brands consistently across Away from Home channels, and in support of our operator customers. You will also own the three-year growth plan for your portfolio. This role requires creative collaboration with internal stakeholders, including Philadelphia retail team, AFH innovation, R&D, AFH Sales, and external agency partners.
Essential Functions & Responsibilities
Business and Brand Strategy
Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives
Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth
Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs
Innovation & Renovation
Develop and implement a three-year product portfolio plan leveraging consumer and operator insights
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Closely partner and consult with innovation team to ensure the Philadelphia pipeline is alignment with the Brand's growth strategy
Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Brand Communications
Lead B2B and B2B2C media strategy and execution for the PHILADELPHIA brand within the Away from Home channels and with customer partners
Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
Deliver comms-driven partnership ideas that help win new business
Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
Drive discussions during management presentations with platform GM, and business unit President
Expected Experience & Required Skills
Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)
Bachelor’s degree preferred
Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
Experience in cross-functional team management
Ability to handle simultaneous projects and deliver in agreed upon timelines
Experience with marketing campaign development
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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