Brand Manager

Responsibilities & Key Deliverables

• Develop and execute comprehensive brand strategies that align with company goals and market trends.

• Derive robust product positioning and translate it to effective and innovative communication strategies for the product.

• Collaborate with cross-functional teams both internal and external to ensure brand consistency across all channels and touchpoints.

• Lead the planning and execution of product launches, ensuring effective communication of key features and benefits.

• Work closely with product development teams to align branding with product attributes and market needs.

• Design National and State-wise Business Plan for products basis analysis of the competition landscape across markets.

• Conceptualize and implement integrated marketing campaigns that enhance brand awareness and generate leads.

• Propose State-wise/Region-wise Pricing of products basis analysis of the competition landscape across markets.

• Develop and manage the brand marketing budget, ensuring cost-effectiveness and optimal resource allocation.

• Track and report on budget utilization and marketing ROI. Process establishment of measuring ROI of each campaign and effective budget monitoring

• Adept in BTL, Digital, CRM and ATL activations with data driven approach towards assessing effectiveness.

• Provide regular reports on brand performance, making data-driven recommendations for improvement and publish reports to internal stakeholders.