B2B Marketing Manager

About the job

B2B Marketing Manager IT Services

• Location:Hyderabad (Work from Office)
• Experience:3+ Years
• Qualification:MBA in Marketing
• Salary:610 LPA

About the RoleWe are looking for an experiencedB2B Marketing Managerto lead demand generation and Account-Based Marketing (ABM) initiatives for our IT Services business. The ideal candidate should have experience working withUS-based clients, excellent communication skills, and a proven track record of generating qualified pipeline through digital marketing and enterprise marketing campaigns.

Key Responsibilities

• Plan and execute B2B demand generation campaigns to drive qualified leads and sales pipeline.
• Develop and manage Account-Based Marketing (ABM) strategies for enterprise accounts.
• Manage and optimize LinkedIn Ads, Google Ads, email marketing, and paid digital campaigns.
• Collaborate with sales teams to identify target accounts and execute personalized marketing campaigns.
• Build and manage lead nurturing programs using marketing automation platforms.
• Create campaign strategies for the US market and work directly with US-based clients.
• Track campaign performance, analyze KPIs, and continuously improve ROI.
• Coordinate with content, design, and web teams to execute marketing initiatives.
• Prepare campaign reports and present performance insights to internal stakeholders and clients.

Required Skills & Experience

• 5+ years of experience in B2B marketing, preferably in an IT Services or Technology company.
• Proven experience in Demand Generation and Account-Based Marketing (ABM).
• Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation.
• Experience managing and communicating with US clients.
• Strong understanding of enterprise B2B sales cycles and buyer journeys.
• Excellent verbal and written English communication skills.
• Strong analytical and project management skills.
• Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or similar platforms.

Preferred Qualifications

• MBA in Marketing.