B2/Consultant II at EXL Service · HyrikoBack to jobsvia Career pages·1w ago
B2/Consultant II
EXL Service
Full-timeOn-site
Location:Ahmedabad, Gujarat, IndiaType:Full-timePosted:1w ago Marketing Strategy, Campaign Analysis, and Performance Reporting
- Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
- Build and refine targeted campaign audiences aligned with approved marketing strategies.
- Leverage AI/ML models to optimize campaign performance and maximize return on investment.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including:
- Customer segmentation using decision tree methodologies
- Statistical A/B testing to evaluate campaign effectiveness
- Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
- Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups
Stakeholder Engagement
- Collaborate effectively with internal teams to gather inputs and ensure alignment and consistency across all deliverables.
- Communicate complex analytical insights clearly and concisely to both technical and non-technical stakeholders, fostering informed decision-making.
Project & Action Tracking
- Oversee project timelines and ensure timely execution of key deliverables and milestones.
Don't want to miss the next one?
Subscribe to daily email alerts for roles matching your interests.
Work cross-functionally to monitor progress, resolve roadblocks, and provide regular updates to stakeholders.- Demonstrate a meticulous approach to data handling, ensuring high levels of accuracy and reliability.
- Manage multiple projects simultaneously with minimal supervision, maintaining quality and consistency across tasks.
Required Skills & Qualifications
- MBA or a bachelor’s degree in computer science, Data Science, or a related field.
- Minimum of 7 years of experience in the analytics domain.
- At least 4 years of hands-on experience with SAS, SQL, or Python for data analysis.
- Strong analytical mindset with excellent problem-solving skills and attention to detail.
- Exceptional communication skills with the ability to convey complex data insights to both technical and non-technical audiences.
- In-depth understanding of the BFSI domain is essential.
- Demonstrated ability to independently manage data structuring and analytical tasks.
- Conduct deep-dive analyses to support strategic decision-making, process improvements, and performance optimization.
- Identify and implement opportunities for automation and efficiency in data collection and reporting workflows.
- Bonus: Experience with SAS or Snowflake automation in data environments.
- Bonus: Exposure to personal loan marketing or product analytics.
Similar roles you might like
More openings like this one — take a look before you go.
Browse all jobs