Financial - Review and monitor the Area revenue performance in terms of actual sales growth and profitability as against targeted numbers; Take appropriate steps to reduce deviations, if any - Evaluate profitability of all Area customers and key accounts on a periodic basis; Identify issues, if any, and develop plans to meet the set profitability targets Operational - Achieve sales budget for the year channel wise and Grow base YOY ESA. - Appoint ESA as per the set target. - Achieve ESA channel Nil O/S.