Associate Shopper & Category Insights Advisor – Amazon (Personal Care and Beauty & Wellbeing)
Job Purpose
The Associate Shopper & Category Insights Advisor for Amazon supports Unilever’s partnership with its fastest‑growing retailer by delivering shopper and category‑led insights that inform Amazon strategy across Beauty & Wellbeing and Personal Care. The role translates Amazon shopper behavior, category dynamics, and research findings into clear actions that shape strategy and customer conversations.
This role is ideal for a strong analytical thinker and storyteller who is energized by Amazon and fast‑moving retail environments, naturally curious about shoppers, and comfortable working hands on with data and research. Success requires connecting shopper behavior and category performance to deliver clear, compelling insights that inform decision‑making.
Working closely with the Senior Category Strategy Advisor, the Associate Advisor contributes to insight‑driven thinking and category growth strategies on Amazon, supporting internal planning and select external customer discussions. In addition to leveraging existing data sources, this role supports the design and execution of qualitative and quantitative learning to answer key Amazon‑specific shopper and category questions. As Amazon continues to play an increasingly important role within the organization, this position offers growing visibility and impact, exposure to cross‑functional teams, and the opportunity to build deep expertise in Amazon’s ecosystem.
Job Description
Analyze Amazon shopper behavior, path‑to‑purchase dynamics, and category performance across Beauty & Wellbeing and Personal Care to generate clear, actionable insights.
Leverage Amazon‑specific, national, syndicated, and internal data sources to identify patterns, gaps, and growth opportunities relevant to the Amazon ecosystem.
Support the development and execution of qualitative and quantitative research to address key shopper, category, and portfolio questions (e.g., shopper needs, decision drivers, discovery behaviors, and barriers).
Translate business questions into appropriate research approaches, partnering with internal teams or external vendors as needed to ensure the right methods are applied.
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Synthesize learning across multiple inputs including POS data, panel data, surveys, qualitative learning, and desk research to build a cohesive, insight‑led point of view.
Translate complex data and research findings into concise narratives and integrated category growth stories that connect shopper needs, category dynamics, and commercial opportunities.
Monitor competitive activity, innovation, and assortment shifts across Amazon Beauty categories to inform near‑term decisions and longer‑term category direction.
Identify emerging trends in Amazon shopper behavior through data analysis, research, and marketplace observation to support portfolio strategy and future‑focused thinking.
Build strong working knowledge of Amazon’s ecosystem, including search, assortment, taxonomy, and key traffic and conversion drivers.
Collaborate closely with Amazon CD, Shopper Marketing, Content, Media, CS&P, Data & Analytics, and Consumer Market Insights teams to embed insights into planning, strategy discussions, and customer‑facing forums.
Develop clear, compelling insight deliverables (e.g., presentations, summaries, POVs) that effectively influence internal and select external decision‑making.
Experience & Qualifications
Required
Bachelor’s degree required
3-6 years of experience in consumer or shopper insights, category management, analytics, eCommerce, or related CPG/retail roles
Hands‑on experience using syndicated POS and shopper data (e.g., Circana, Numerator) to generate actionable insights
Ability to quickly upskill in Amazon‑specific tools and performance platforms (e.g., Stackline, Vendor Central, internal analytics tools)
Strong grounding in quantitative and qualitative research methods, with experience helping define learning objectives, selecting appropriate methodologies, and translating findings into actionable insights
Experience supporting or executing custom research (e.g., surveys, consumer connects, ad‑hoc studies, etc.), either independently or with agency partners
Proven ability to synthesize insights across multiple data sources and research inputs into clear, forward‑looking recommendations
Strong storytelling and presentation skills, with experience communicating insights to senior internal stakeholders and external partners
Ability to identify strategic opportunities by connecting cultural, socioeconomic, and category trends
Preferred
Experience supporting category strategy, shopper insights, or customer‑focused recommendations
Exposure to customer or retailer‑facing presentations and strategy discussions
Working knowledge or strong interest in eCommerce and Amazon’s ecosystem, including search, assortment, and key traffic and conversion drivers
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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