At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth. Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: - Respond effectively to the diverse perspectives, needs, and feelings of others. - Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems. - Use critical thinking to break down complex concepts. - Understand the broader objectives of your project or role and how your work fits into the overall strategy. - Develop a deeper understanding of the business context and how it is changing. - Use reflection to develop self awareness, enhance strengths and address development areas. - Interpret data to inform insights and recommendations. - Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills. As part of the Customer Marketing team, you will enhance marketing operations by driving process excellence and implementing advanced technology solutions. As a Senior Associate, you will collaborate with cross-functional teams to refine marketing strategies, making sure they align with business goals while fostering a culture of innovation and continuous improvement. Responsibilities - Drive process enhancements in marketing operations - Collaborate with diverse teams to improve marketing strategies - Implement advanced technology solutions to boost performance - Foster a culture of innovation and continuous improvement - Analyze market trends to align strategies with business goals - Support the development of marketing initiatives that deliver results - Uphold clear communication across project stakeholders - Monitor project progress and adjust strategies as needed What You Must Have - 2 years of experience - Oral and written proficiency in English required - Tier 1 / Tier 2 MBA or relevant full-time master’s degree - Understanding of CRM, customer experience, and front-office processes - Strong problem-solving, communication, and stakeholder management skills - Ability to structure analyses, create executive-ready presentations, and manage multiple priorities - Experience in consulting or industry roles across sales, service, marketing, or customer transformation/ front office consulting - Knowledge of MarTech platforms (Adobe Marketo/ AJO, AEP, Eloqua, Salesforce Marketing Cloud etc) and CRM tools (Salesforce / Microsoft Dynamics/ Oracle) What Sets You Apart - Support client engagements across sales, service, and marketing transformation programs - Analyze current-state business processes, operating models, and customer journeys - Help design future-state processes, organization structures, and capability roadmaps - Contribute to CRM, customer service, and marketing technology transformation initiatives - Develop presentations, business cases, workshops, and client deliverables - Conduct market research, benchmarking, and data analysis to generate insights - Understanding integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools. - Collaborate with cross-functional teams to deliver project workstreams on time and with quality - Build client relationships and contribute to practice development activities - Familiarity with marketing technology solutions and frameworks - Hands-on experience with marketing automation tools - Understanding of customer data platforms and segmentation - Demonstrated ability in leveraging marketing analytics - Experience in digital commerce processes and tools - Engaging effectively with global clients and stakeholders