TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.
Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.
1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.
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The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.
Job Description
Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for the planning, execution, optimization, and measurement of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.
As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant, providing thought leadership on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices to drive business growth and enhance the customer experience. The successful candidate will leverage data, insights, and marketing technology capabilities to inform recommendations and deliver high-impact 1:1 marketing programs.
Customer
- Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no-go decision making and execution readiness.
- Partner with Marketing Planning, Delivery, Channel and Vendor teams in the development and execution of best-in-class 1:1 marketing.
- Participate in quarterly and annual planning activities.
- Understand the role of different 1:1 channels, personalization capabilities, audience strategies and testing approaches and their impact on achieving marketing objectives; use this understanding to influence program design.
- Partner with analytics, technology, channel, delivery, and business stakeholders to develop and execute customer-centric programs and marketing strategies.
- Leverage customer insights, campaign performance results, and behavioural data to identify opportunities for optimization, personalization, and improved business outcomes.
- Utilize marketing technology and customer engagement platforms to execute, measure, and optimize 1:1 marketing campaigns and customer journeys.
- Participate in evaluating the effectiveness of projects/plans after implementation; assist in compiling, analyzing and communicating results, developing recommendations, and incorporating learnings into future programs.
- Monitor trends, identify issues and opportunities, and provide recommendations to relevant stakeholders.
- Navigate roadblocks by engaging key stakeholders/sponsors and driving resolution.
- Provide ongoing communication to ensure appropriate stakeholders are engaged and informed of progress, changes, and results.
- Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
- Maintain appropriate project records, databases and information; report to management and others on project status and updates.
Shareholder
- Prioritize and manage own workload to meet service level requirements for service and productivity
- Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
- Analyze campaign and program performance to identify trends, generate insights, and develop actionable recommendations that improve business outcomes
- Monitor service, productivity, and operational effectiveness and implement continuous process and performance improvements where opportunities exist
- Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)
- Consistently exercise discretion in managing correspondence, information, and matters of confidentiality; escalate issues where appropriate
- Protect the interests of the organization by identifying and managing risks and ensuring the prompt and thorough resolution of escalated non-standard or high-risk issues
- Maintain a culture of risk management and control, supported by effective processes and aligned with risk appetite
- Lead or facilitate remediation activities to address performance, risk, governance, or control issues
- Participate in cross-functional and enterprise initiatives as a subject matter expert, helping to identify risks and provide guidance on complex situations
- Apply subject matter expertise in the discipline, providing guidance, assistance, and direction to others
- Actively manage relationships within and across business lines, corporate functions, and control partners to ensure alignment with enterprise and regulatory requirements
- Influence and align cross-functional stakeholders on complex initiatives, balancing customer experience, business objectives, and operational requirements
- Keep abreast of emerging issues, industry trends, marketing technologies, and evolving regulatory requirements and assess potential impacts
- Contribute to the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, and marketing technology adoption
Team
- Participate fully as a member of the team, supporting a positive work environment that promotes service excellence, quality, innovation, collaboration, and timely communication of issues and opportunities.
- Serve as a subject matter expert in 1:1 ma
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