Associate Manager, Performance Marketing

<div class="content-intro"><p>Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.</p> <p>Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.</p> <p>From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech</p> <p>Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.</p> <p>Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.</p> <p>Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.</p> <p>We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India &amp; SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.</p> <p>But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy &amp; Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.</p></div><h1><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>The Role</strong></span></h1> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Associate Manager – Performance Marketing will own paid digital acquisition for Razorpay’s Payment Gateway business while building the automation layer for our paid media operations. On the performance front, this role focuses on driving merchant signups, activations, and revenue across core channels (Google, Meta, LinkedIn) and scaling experiments (DV360, Reddit, X). On the automation front, this role will design and deploy workflows that automate campaign setup, creative generation, and reporting, turning manual work into calable systems.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This is not a reporting-and-presenting role. The ideal candidate combines deep performance marketing fundamentals with a builder’s mindset — someone who can independently run complex, high-budget campaigns, build the measurement stack, and set up automated pipelines using AI tools, APIs, and scripts. You will build Razorpay’s performance playbook from the ground up, define full-funnel strategies, and collaborate closely with Brand, Product, Growth, and Sales to ensure our acquisition engine is both profitable and efficient.</span></p> <h1><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Roles and Responsibilities</strong></span></h1> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Campaign Strategy &amp; Execution</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Plan and run full-funnel paid campaigns across Google (Search, PMax, YouTube, Demand Gen), Meta, and LinkedIn, with clear KPIs from awareness to conversion.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Scale high-growth experimental channels including DV360, Reddit, and Twitter/X, managing budget pacing, placements, and bid strategies daily.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own monthly and quarterly performance forecasts, building scenario plans across different budget levels against business targets.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Run ABM campaigns for enterprise and mid-market segments, partnering with Sales to build target account lists, set up LinkedIn ABM audiences, and track pipeline influence.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Research competition regularly, using tools like SimilarWeb, SpyFu, and Meta Ad Library to benchmark competitor messaging, spends, and landing page strategies.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>AI-Powered Automation &amp; Campaign Workflows</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build automated workflows using Make.com, n8n, Zapier, or custom scripts (Claude API, OpenAI API) to handle repetitive tasks like report pulls, keyword expansion, and brief generation.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Set up automated monitoring systems for anomaly detection, pacing issues, and creative fatigue, so campaign problems are caught early.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Test and evaluate platform AI features (Meta Advantage+, Google AI Max, LinkedIn Predictive Audiences) with a proper test-and-learn structure before scaling budgets.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Track shifts in search and discovery behaviour driven by LLMs (AI Overviews, conversational queries) and factor this into acquisition planning.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Continuously identify automation opportunities across the performance function, aiming to significantly reduce manual campaign operations.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Analytics, Measurement &amp; Attribution</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own GA4 health for paid acquisition, ensuring flawless setup of conversion events, channel groupings, funnel configurations, and attribution models.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage the full tracking and measurement stack, taking hands-on responsibility for GTM, UTM taxonomy, pixel QA, and AppsFlyer configurations.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build unified performance dashboards in Tableau or Looker Studio that connect channel metrics, creative performance, and conversion funnels.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Run attribution comparisons across platform-reported data, GA4 data-driven models, and our internal backend to inform budget decisions.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Creative Strategy &amp; Performance Testing</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Define what good performance creative looks like across channels, identifying winning hooks, formats, and CTAs for B2B audiences.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build AI-driven creative testing loops, using LLMs to generate copy variants, structure A/B tests, and feed results back into the next round of production.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Track creative fatigue proactively and manage refresh cycles by briefing design teams with hard data on what is working and what has stopped.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Cross-Functional Collaboration</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work with Product Marketing to build campaigns around new feature launches and product updates.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with the Brand team to ensure paid creatives are optimised for performance while staying on-brand.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with the Growth team on retargeting and lifecycle-triggered paid campaigns to amplify owned-channel efforts.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Must Have</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">3+ years in performance or digital marketing with direct, hands-on accountability for high-budget acquisition campaigns.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deep operational expertise in ad platforms, specifically Google Ads (Search, PMax, YouTube), Meta Ads, and LinkedIn Campaign Manager; able to independently build complex structures.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Practical, demonstrated use of AI tools and automation (LLMs, Zapier, Make.com, or custom platform scripts) for marketing use cases. Not just theoretical.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Hands-on experience with GA4 and GTM, including conversion setup, event schema design, trigger logic, and tag QA — going beyond just reading dashboards.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proven ability to build automated reporting systems using Tableau, Looker Studio, or equivalent tools.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong grasp of modern ad tech, including pixels, server-side tracking, MMPs (AppsFlyer preferred), and cookie deprecation.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Understanding of B2B marketing funnels and how paid channels drive different behaviours from discovery to technical integration.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Good to Have</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Background in B2B SaaS, fintech, or payments, comfortable navigating longer sales cycles and multiple buyer personas.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with DV360 for programmatic buying, deal management, and audience strategies.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with Python or SQL for data pulls, custom automation scripts, and funnel analysis.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Understanding of AEO (Answer Engine Optimisation) and how paid search must adapt alongside AI search behaviour.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience running large-scale campaigns on Reddit and Twitter/X.</span></li> </ul> <p> </p><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> &amp; <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>