Associate GM - Marketing (Req. 2200) at Brigade Group · HyrikoBack to jobsvia Career pages·6d ago
Associate GM - Marketing (Req. 2200)
Brigade Group
Full-timeOn-site
Location:Chennai Branch Office, Chennai, Tamil Nadu, India (BEL_CBO)Type:Full-timePosted:6d ago Strategic
Leadership & Consumer Insights
- Develop and own the marketing
strategy for Brigade's Residential business across Chennai and Tamil Nadu.
macroeconomic trends, real estate demand patterns, customer sentiment, competitor movements and regulatory developments impacting residential real estate.
- Establish a robust market
intelligence framework to generate actionable insights on pricing, product preferences, micro-markets, inventory movements and consumer behavior.
- Serve as the strategic advisor
to Business Heads on customer trends, demand forecasting and market opportunities.
Product & Go-To-Market Strategy
Development, Design and Engineering teams during land acquisition and project conceptualization stages.
configurations, unit mix, specifications, amenities and positioning based on market demand and customer insights.
- Lead go-to-market strategy
development for all launches, including project branding, positioning, pricing recommendations and launch planning.
- Ensure Brigade's projects
maintain differentiation against competing developments.
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- Strengthen Brigade's brand
equity and leadership position across Chennai and Tamil Nadu.
brand-building initiatives that enhance awareness, preference and trust among target customer segments.
- Drive integrated marketing
strategies across digital, traditional, experiential, influencer and PR channels.
Responsibilities
Demand Generation & Sales Enablement
- Lead demand generation efforts
for all residential projects to support business revenue targets.
- Establish lead generation
frameworks and marketing funnel metrics across projects.
- Continuously monitor lead
quality, conversion trends, customer acquisition costs and campaign effectiveness.
- Partner closely with Sales
teams to improve velocity across the sales funnel.
Pricing & Market Analytics
- Lead development of pricing
recommendations by leveraging customer demand insights, competitor benchmarking and market trends.
- Monitor inventory absorption
rates and market performance to recommend pricing interventions and sales acceleration initiatives.
intelligence reports and growth recommendations to business leadership.
Customer Experience & Reputation Management
tracking through structured VOC (Voice of Customer) programs.
influences future project planning, communication and experience design.
- Monitor digital reputation,
social listening insights and customer engagement metrics.
- Develop marketing operating
frameworks, SOPs, performance dashboards and campaign governance mechanisms.
- Ensure consistency in brand
communication across projects and channels.
- Drive marketing automation,
digital transformation and analytics adoption within the function.
Responsibilities
- Own the regional residential
marketing budget across Chennai and Tamil Nadu.
optimization through data-driven investment decisions.
spends across digital, media, events, channel marketing and branding activities.
- Ensure optimal deployment of
resources to maximize sales velocity and business returns.
high-performing marketing organization through functional teams.
- Build succession plans for all
critical marketing positions.
marketing leaders within the organization.
innovation, consumer-centricity and analytical decision-making.
Additional Competencies Required
- Deep understanding of Chennai
and Tamil Nadu residential real estate market.
consumer behaviour and regional cultural nuances.
- Expertise in project launches,
product positioning and pricing strategy.
- Strong digital marketing,
analytics and brand management capabilities.
- Ability to influence senior
stakeholders and business decisions.
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