AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
This is a remote position with up to 50% domestic travel required. Candidates may reside anywhere in the United States.
The HCV Associate Director, Thought Leader Liaison (TLL) is national in scope and responsible for the strategic direction that uncovers and accelerates MAVYRET business results. This includes 1. driving perceptual differentiation in the market of both AbbVie and MAVYRET, 2. identifying & optimizing HCV elimination partnerships, and 3. strategically unlocking market growth opportunities. They lead a team of regional TLLs that serve as the in-field marketing leaders that execute upon set strategy.
Key responsibilities:
Deep understanding the HCV market drivers, competitive landscape, and provider dynamics, ensuring evolution of these elements are reflected in brand strategy.
Sets TLL strategy and collaborates on HCP and Consumer marketing strategy, resource optimization, and tactic development.
Partners with Senior Leaders to identify key marketing opportunities/projects nationally.
Acts as a conduit between sales and marketing to effectively bridge the communication and business gaps and quickly act on opportunities both nationally and regionally.
Set KOL strategy and lead in-field execution, including identifying future leaders that accelerate business results. Plans all externally facing activities that liaise with KOLs (Sponsorships, Conventions, AdBoards, etc.).
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Leads a team of regional TLL’s in in the development and execution of customized marketing plans to ensure optimized tactical execution of key business initiatives as measured by key performance indicators.
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing and BTS.
Manage TLL promotional budget.
- HCV specific considerations:
Identify opportunities and establish account-based execution plans within alternative, low barrier treatment models (ex: SAMSHA grant recipients).
Oversee, and continuously, evolve the HCV elimination (“ELIMINation”) program to maximize strategic impact.
Ensure TLL team function as strategic connectors from external opportunities to internal execution teams.
Maintain contractual obligations for specific Medicaid exclusive states, including thoughtful partnership with external state partners.
Create strategy that drives smart market growth and oversee execution of that strategy ensuring business results are tracked and met.
Basic Qualifications:
Bachelor’s Degree.
8+ years of relevant sales, sales management, or marketing experience with at least 2 years with Hepatology/Virology/Addiction Medicine. 3+ years of HCP related activities (ex: knowledge of marketing concepts within strategic planning and tactical plan creation and execution).
Agency/vendor management experience.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Quick learner and ability to deal with ambiguity/ limited data and make quality decisions.
Must be a self-starter and work well independently as well as in a team setting.
Demonstrated ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
Experience deriving insights from the analysis of quantitative and qualitative market research and data.
Strong written and interpersonal skills and ability to work cross-functionally to support brand objectives.
An essential requirement of your position is to satisfy all applicable health care industry representative (HCIR) credentialing requirements to gain and maintain entry into facilities and organizations that are in your assigned territory. You must also be in good standing and/or eligible to obtain these credentials.
Driving a personal auto or company car or truck, or a powered piece of material handling equipment.
Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.
Preferred Qualifications:
Deep knowledge of current HCV market.
Addiction Medicine market knowledge.
Sales and/or sales management experience.
Patient Advocacy experience preferred.
Travel: 50%
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
