Build the future of banking. Zeta is a next-generation banking technology company providing cloud-native, fully stackable processing and core banking platforms for issuers. With a focus on scalability, compliance, and innovation, Zeta empowers financial institutions to modernize their technology infrastructure and deliver secure, seamless digital banking experiences. Our impact runs at real-world scale. Today, over 25 million cards are live on Zeta-powered platforms across 7 countries, supported by a passionate team of 1,700+ Zetanauts across India, the US, EMEA, and Asia. Backed by SoftBank Vision Fund, Mastercard, and other reputed strategic investors, we reached a valuation of $2 billion in 2025. Our focus is on establishing product lines that focus on key outcomes by addressing real customer pain points, modernizing legacy systems, and strengthening core fundamentals. As a result, our systems and platforms support a wide range of banking and payments capabilities, including: 1. Tachyon, our cloud-native banking stack built for population-scale systems 2. Cipher, our unified authentication platform for secure, high-volume banking environments 3. Digital Credit as a Service, enabling banks to launch credit lines on UPI 4. Elena, our intelligent and conversational AI platform for banking 5. Pixel, India’s first digital-native credit card, launched in partnership with HDFC Bank, for whom we also revamped their PayZapp mobile app: Winner of the Celent Model Bank Award for Payments Innovation 2024 6. Sparrow, the leading card experience for non-prime cardholders in the US…and more across cards, payments, lending, and core banking. We are an engineering-first organization that values ownership, bias for action, and long-term thinking. Together, we solve some of the hardest problems in banking tech. Our culture is built around trust, collaboration, and creating the conditions for you to drive impact proportionate to your potential. Reinforcing our commitment to creating an inclusive and supportive workplace, we have been consistently recognized as a Great Place to Work. If you want to build cutting-edge banking tech that enables banks to serve millions reliably, securely, and at a population scale, Zeta is your playground. If you would like to learn more about how we have grown and evolved over the years, watch our journey here. You can also explore our website and follow us on LinkedIn, Instagram,YouTube, and X. About the Role As an Associate Director - Product, you will report into our Vice President, and lead a team of Growth focused Product Managers, Designers and Analysts working alongside rockstar engineers, leveraging data-driven strategies, experimental marketing initiatives, and scalable growth solutions to accelerate Acquisition, Revenue, Engagement and Retention for consumer-focused deposit and lending products. Responsibilities: Strategy - Determine the highest-priority KPIs that we can and should improve Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement Analysis - Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users Ideation - Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs Rapid Experimentation - Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies. UX and Copy - Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion Business Development - Lead partnership initiatives with relevant BD partners to foster growth Leadership - Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output Skills: In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms Ability to interpret complex data sets and derive actionable insights Expertise in growth hacking methodologies, frameworks, and tools, with a proven track record of delivering measurable growth outcomes. Deep understanding of consumer behavior, segmentation, and customer journeys. Experience designing and conducting A/B tests, multivariate tests, and other experimental approaches. In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development Keen eye for design and aesthetics Excellent UX and copywriting skills Excellent written and verbal communication skills Experience in conducting user research Meticulous in program management processes Experience and Qualifications: 8 to 14 years in Growth Hacking / Growth Marketing on a consumer product, with at least 1 –3 years in a leadership capacity, preferably at a fintech Software engineering/technical background