Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.
Labcorp is seeking a Associate Manager, Customer Marketing to join our team at Brigade Twin Towers in Bangalore, Karnataka.
Work Schedule
Flexible work hours spread across India, USA and APAC time zones
Job Responsibilities
Campaign execution & operations
Partner with Customer Marketing Manager to develop clear, compelling campaign briefs that align execution teams with campaign goals and audience strategies
Execute campaign tactics across email, web, and digital advertising platforms, ensuring accuracy and consistency with brand standards
Manage website content updates and user experience improvements in collaboration with digital CoE (Centre of Excellence) partners
Oversee nurture program execution at both the business-wide level and in support of specific campaign initiatives
Coordinate event messaging and marketing tools for tradeshows, webinars, and field events
Build and maintain the campaign calendar, ensuring all programs are reflected with accurate timelines and priorities
Assist in setting and communicating campaign priorities with CoE teams to ensure alignment with business goals
Project & workflow management
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Own Workfront (WF) as the team’s primary project management platform, keeping it current and accurate at all times
Submit, build, and manage projects in Workfront on behalf of Customer Marketing Manager
Input all tasks with clearly defined lead dates and go-live dates, minimizing delays across the campaign lifecycle
Provide detailed written instructions and supporting documentation to each internal team at the start of every project
Proactively follow up with CoEs on open tasks and deadlines, escalating risks early and clearly
CoE coordination & asset management
Serve as the day-to-day operational point of contact for CoE teams including analytics, brand, creative, content, and digital
Coordinate content development and asset creation requests, ensuring briefs are complete and timelines are realistic
Manage legal and brand QC coordination for all marketing assets, tracking review cycles through to final approval
Coordinate legal and brand reviews for SME presentations used in events and external engagements
Drive case study production by managing the coordination workflow between Sales/Subject Matter Experts and content writers
Sales enablement & field communication
Develop and distribute monthly & quarterly sales enablement communications including newsletters, lab updates, and campaign briefing documents
Ensure field enablement teams are informed of upcoming campaigns and equipped with the right materials at the right time
Support the follow-up process on campaign-generated leads in partnership with field enablement and inside sales teams
Metrics & performance reporting
Own the collection, organization, and reporting of campaign performance metrics across all active programs
Compile and prepare performance data summaries to support analysis and optimization decisions
Support search engine optimization (SEO) activities including tracking keyword performance and coordinating with digital CoE teams on content recommendations
AI & marketing technology
Explore and implement AI-powered tools to automate repetitive campaign workflows such as email scheduling, audience segmentation, and content tagging
Leverage generative AI platforms to accelerate first drafts of campaign briefs, email copy, and sales enablement materials for CM review
Use AI-driven analytics to surface campaign performance insights, identify trends, and recommend optimizations
Stay current on emerging marketing technology and AI innovations, bringing new ideas to the team for piloting and adoption
Support the integration and adoption of AI tools within the marketing tech stack, including prompt engineering and workflow automation
Minimum Qualifications
2 - 4 years of experience in marketing operations, campaign coordination, project management, or a closely related role preferably in the healthcare / pharma industry
Bachelor degree in science
Demonstrated experience with project management tools; Workfront experience strongly preferred
Familiarity with digital marketing execution platforms including email marketing, content management systems, and digital advertising tools
Ideal candidate will be:
Detail-oriented and deadline-driven, with a natural ability to juggle multiple concurrent projects without letting things fall through the cracks
A proactive communicator who keeps stakeholders informed, flags issues early, and follows through consistently - you own your work from start to finish
Comfortable working in a matrixed, cross-functional environment where building trust with CoE partners and field teams is essential to getting things done
Genuinely curious about marketing technology and AI, eager to experiment with new tools that make campaigns smarter and faster
Experienced in a life science, healthcare, or B2B marketing environment, or motivated to develop that expertise quickly
Familiar with marketing automation platforms and CRMs such as Eloqua and Salesforce
A collaborative team player with a positive solutions-first attitude and a strong sense of urgency
Skill requirements:
Strong project management and organizational skills with an ability to manage competing priorities across multiple campaigns simultaneously
Excellent written and verbal communication skills, including the ability to write clear briefs, instructions, and enablement content
Proficiency in Workfront or comparable project management platforms
Strong in ProwerPoint making and presentation skills
Working knowledge of digital marketing channels including email, web, paid media, and SEO
Ability to build effective working relationships across CoEs, agency partners, and sales teams
Competency in data collection, campaign metrics reporting, and performance analysis
High attention to detail with a quality-first orientation across all deliverables
Familiarity with AI and automation tools for marketing (e.g., generative AI platforms, workflow automation, AI-driven analytics)
Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce) a plus
- Additional Job Standards
Hybrid working (office in Bangalore)
Travel up to 5% of the time to support key internal and external activities including events and team meetings
Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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