About The Company Who are we? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. Associate – Category Marketing Bangalore | Category Marketing | 2–4 Years Experience About The Role As an Associate – Category & Program Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead. Key Responsibilities Program Management - Own the end-to-end program calendar for category marketing, spanning brand launches, seasonal campaigns, and topical activations from brief through to execution - Build and maintain project trackers, facilitate weekly cross-functional syns with relevant stakeholders - Define SOPs for cross-functional initiatives, ensuring clear accountability across creative, technology, brand, and growth functions - Lead reviews following major launches to capture learnings and integrate them into future planning cycles Go-to-Market Planning & Brand Launches - Lead go-to-market planning for new brand and category launches, including scoping of objectives, timelines, channel strategy, and success metrics - Coordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring all deliverables are executed on time and to brief - Develop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolio - Manage brand onboarding onto the platform, including coordination of exclusive launches, hero campaign moments, and co-marketing commitments Category Growth Strategy - Plan and execute integrated marketing campaigns to achieve category targets across GMV, average order value, and conversion rates - Identify growth opportunities through customer insights, competitive benchmarking, and ongoing market trend analysis - Own end-to-end traffic delivery across organic and paid sources, with full accountability for troubleshooting merchandising, launch, and day-to-day operational issues - Conduct root cause analyses on category session trends in close partnership with the Analytics team, identifying underlying drivers of traffic, translating findings into actionable recommendations Digital Marketing & On-App Experience - Partner with the performance marketing team to plan and execute category-specific paid media campaigns across Google, Meta, and Instagram - Collaborate with the growth team on third-party platform campaigns, and with the central storefront team to ensure on-app merchandising aligns with campaign and brand priorities - Plan and execute monthly topical activations in partnership with the activations team - Develop and execute social media marketing strategies in collaboration with the social team - Identify, brief, and manage influencer and creator partnerships aligned to category priorities, overseeing end-to-end execution Stakeholder Management - Act as the primary point of contact across category, creative, monetization, central store, and external brand partner teams for all campaign and launch activity - Manage upward communication effectively, providing leadership with timely updates on program progress, performance, and risk - Cultivate strong working relationships with internal teams and external vendors to ensure seamless, high-quality execution Data, Reporting & Customer Engagement - Leverage Excel and BI tools to monitor campaign performance, analyse return on investment, and deliver weekly and monthly category performance reports - Design and execute segmentation-driven retention campaigns and personalised customer journeys - Translate performance data into clear, actionable insights that inform GTM strategy and future program planning Qualifications & Experience - Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred - 2–4 years of experience in e-commerce, retail, or integrated marketing roles - Proficient in Microsoft Excel, including pivot tables and VLOOKUP; familiarity with BI dashboards is an advantage - Excellent written and verbal communication skills, with the ability to engage effectively across all organisational levels - Familiarity with Google Trends, CRM platforms, or marketing automation tools is a plus Required Skills assortment planning, forecasting & demand generation, customer relationship management, data analytics and insights Required Education B.Tech