Associate – Category Marketing Bangalore | Category Marketing | 2–4 Years Experience About the RoleAs an Associate – Category & Program Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead. Key ResponsibilitiesProgram Management • Own the end-to-end program calendar for category marketing, spanning brand launches, seasonal campaigns, and topical activations from brief through to execution • Build and maintain project trackers, facilitate weekly cross-functional syns with relevant stakeholders • Define SOPs for cross-functional initiatives, ensuring clear accountability across creative, technology, brand, and growth functions • Lead reviews following major launches to capture learnings and integrate them into future planning cyclesGo-to-Market Planning & Brand Launches • Lead go-to-market planning for new brand and category launches, including scoping of objectives, timelines, channel strategy, and success metrics • Coordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring all deliverables are executed on time and to brief • Develop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolio • Manage brand onboarding onto the platform, including coordination of exclusive launches, hero campaign moments, and co-marketing commitmentsCategory Growth Strategy • Plan and execute integrated marketing campaigns to achieve category targets across GMV, average order value, and conversion rates • Identify growth opportunities through customer insights, competitive benchmarking, and ongoing market trend analysis • Own end-to-end traffic delivery across organic and paid sources, with full accountability for troubleshooting merchandising, launch, and day-to-day operational issues • Conduct root cause analyses on category session trends in close partnership with the Analytics team, identifying underlying drivers of traffic, translating findings into actionable recommendationsDigital Marketing & On-App Experience • Partner with the performance marketing team to plan and execute category-specific paid media campaigns across Google, Meta, and Instagram • Collaborate with the growth team on third-party platform campaigns, and with the central storefront team to ensure on-app merchandising aligns with campaign and brand priorities • Plan and execute monthly topical activations in partnership with the activations team • Develop and execute social media marketing strategies in collaboration with the social team • Identify, brief, and manage influencer and creator partnerships aligned to category priorities, overseeing end-to-end executionStakeholder Management • Act as the primary point of contact across category, creative, monetization, central store, and external brand partner teams for all campaign and launch activity • Manage upward communication effectively, providing leadership with timely updates on program progress, performance, and risk • Cultivate strong working relationships with internal teams and external vendors to ensure seamless, high-quality executionData, Reporting & Customer Engagement • Leverage Excel and BI tools to monitor campaign performance, analyse return on investment, and deliver weekly and monthly category performance reports • Design and execute segmentation-driven retention campaigns and personalised customer journeys • Translate performance data into clear, actionable insights that inform GTM strategy and future program planningQualifications & Experience • Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred • 2–4 years of experience in e-commerce, retail, or integrated marketing roles • Proficient in Microsoft Excel, including pivot tables and VLOOKUP; familiarity with BI dashboards is an advantage • Excellent written and verbal communication skills, with the ability to engage effectively across all organisational levels • Familiarity with Google Trends, CRM platforms, or marketing automation tools is a plus