At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Manage PLC of Brands
The Product Manager is responsible for the development, collaboration, implementation, and accountability of strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role requires leadership and the ability to lead various assignments to help the business unit achieve its overall goals. The Product Manager works closely with cross-functional teams and leverages market intelligence to drive marketing strategy implementation and ensure effective execution.
Areas Of Responsibility
Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
Development of marketing and promotional plans for products to support the end consumers’ need
Ensuring marketing strategy implementation through sales force connect
Market intelligence through primary research and customer connect
Collaboration with internal & external media to ensure the proper execution of strategies
Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
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To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
Job Scope
Internal Interactions (within the organization)
BD, Medical, Other teams in Cluster, Purchase, Admin
External Interactions (outside the organization)
Vendors, Agencies
Geographical Scope
Pan India
Job Requirements
Educational Qualification
B. Pharm / M. Pharm & MBA
Experience
3-4 years
Skill sets of Product Management in the Pharmaceutical Industry
Product Knowledge
Creativity and analytical skills
Market research and intelligence to tap competitor analysis
Good communication skills
Ability to work and liaise with cross-functional teams
Team building
Forecasting and visionary approach
Sales management and leadership skills
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).
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