Ways of working: Employees will work fulltime from their base location (Gurgaon).
About the Team
Swiggy Dineout is building India's largest dining out platform that processes more than 100M diners for its partner restaurants across its network for 21000 restaurants in 34 cities and growing. We are striving to augment our consumer promise of enabling unparalleled convenience by helping diners explore restaurants across all categories - from QSRs, cafes, casual dining, premium, fine dining and more and offer the widest range of offers on restaurant bills through easy payments on the app.
We are on a mission to change the way India dines out. If you are a foodie
and equally passionate to redefine the experience of dining out, join our team to be a part of the Swiggy ride!
Dineout is present in 34 cities across India and we have partnerships with
more than 21,000 restaurant partners where users can save up to 40% on their dining bills when they pay their restaurant bills using the dine out feature on the Swiggy app Role Summary : - As the Senior Cluster Manager, the candidate will be responsible for overall growth and the P&L of the city.
The incumbent is expected to plan and execute marketing campaigns,
deployment of services at restaurants, client servicing & ensure healthy growth in the restaurant count.
We believe in solving local problems with local solutions, so understanding
your market and delivering custom messages is important. This is where creativity meets analytics head-on. And it's the cross of the analytical with the creative that makes the Dineout Senior Cluster Manager incredibly difficult job to execute.
Responsibilities -
Account & Partner Relationship Management
Discuss the P & L of the top restaurant partners to enable them see
performance opportunities/misses; analyze revenue expectations and investment capability.
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Structure the commercial understanding between the account and Swiggy for
existing and new accounts and propose revisions/changes seasonally or when agreed upon.
Articulate insights that can help partners in taking necessary corrective
actions for growth by activating the right growth metrics/levers
Meet the competitor's top accounts to gather insights on competitor actions
and propose counter measure
Data Interpretation & Performance Management
Track Daily Salesmate / Physical Meetings done by each sales POC
Track Weekly performance of Account Growth / Degrowth at portfolio /city
level and RCA the reasons of it
Tack performance of Low Counter Share Outlets on the platform & Build plans
along with sales poc to grow them to desired levels
Track Daily Performance wrt key metrics such as Ads RPO for their accounts
Interaction with Stakeholders:
Interact with partner support (discount change, Restaurant Display page
etc.), sales operations (competition comparison data, or any ongoing festival data etc.) and finance team ( reconciliation of payouts, queries on GST etc, amount not credited to partner accounts etc.).
Functional Competencies
Understand Dine Out offerings and gain clarity of growth levers.
Knowledge of basic metrics such as operating hours of restaurants , ADs
revenue per order (Ads RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)
Knowledge of the partner app features and user interface.
Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate
Understanding of Conversion Funnel - Advanced Level Week Wise /Month
Wise/Day Wise transactions across accounts , denial rates, supply metrics vs competition
Desired Skill :
Graduate with field sales experience; Fluency in local language and working
knowledge of English
Good working knowledge and experience of e-commerce activities and all
online marketing channels
Confident, Pleasing, and a go-getter personality
Effective communication skills
Attitude & Aptitude for Sales
Should be a team player, working alongside people from all walks of life.
Analytical, good Excel skills.
The candidate has to be flexible, restaurant owners do not operate on
9-to-5 schedules
Leadership and Influencing skills: Identify, build, and use a wide network
of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach.
Initiative & Flexibility: Recognizes the need to adapt to change &
implement appropriate solutions. Be able to identify opportunities and recommend/influence change to increase the effectiveness and success of campaigns.
Creativity & Initiative: Demonstrate creativity & originality in your work
and have the personal drive and initiative to bring about change and help drive the business forward.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
