Assistant Manager - Category

About Swiggy Instamart

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 + assortments / products to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.

Job Responsibilities:

• Owner of Category P&L - Category Growth Levers & Market Understanding
• Have a thorough understanding of the industry, category, brand & retail

objectives,  online & offline competition, trends/events, competition, vendors with a strong understanding of growth levers

• Strong focus on customer needs, both existing and potential, and use that

knowledge to deliver a customer experience that is unparalleled

• Stay on top of changing trends and strategic priorities through in-depth

data analysis to predict customer behavior

• Conduct financial analysis of business opportunities to meet P&L goals,

drive necessary promotions, campaigns basis insights, marketing plans etc.

• Work with marketing team to identify the best initiatives to build

awareness and encourage trial across channels – SEM, SEO, ATL, etc.  Work on relevant assortment, enable its discovery and ensure conversion

• Implement industry insights and best practices to grow overall category &

band P&Ls

• Ownership of Brand P&L - Strategic Brand Partnerships Management :
• Develop deep and long standing relationships with the partners to drive

relationships from the strategic to tactical and create win-win situations in the value chain