Designation - Assistant Manager Department - Beauty Marketing Key Responsibilities:1. 360° Brand & Marketing StrategyDevelop and execute integrated marketing plans across online and offline channelsLocalize global brand strategies to suit market needs and consumer behaviorDrive brand visibility, awareness, and sell-out across key touchpoints2. Trade Marketing & Retail ExcellencePlan and execute in-store activations, promotions, and visibility initiativesWork closely with retail partners to drive conversions and enhance consumer experienceManage POSM, sampling, and store-level execution across channels3. Advocacy & Influencer MarketingPartner with advocacy team to strategise influencer partnerships, KOL engagement, and content amplificationDrive product seeding, reviews, and organic buzz for key launches and hero SKUsTrack effectiveness and optimize advocacy spends4. E-commerce & Digital MarketingPartner with e-commerce teams to drive online visibility, traffic, and conversionsPlan digital campaigns across marketplaces and brand.comEnsure strong content, asset readiness, and campaign alignment for online launches5. Cross-functional CoordinationCollaborate closely with internal teams including E-commerce, Operations, Supply Chain, Training, and Visual MerchandisingEnsure timely availability of products, assets, and marketing materialsAlign training and VM initiatives with brand priorities6. Stakeholder ManagementAct as the key point of contact for global brand teams on local marketing plans and executionCoordinate with retail channel partners to ensure alignment on promotions and visibilityPresent plans, performance updates, and key insights to internal and external stakeholders7. Budget & Performance ManagementManage budgets efficiently with a focus on ROI-driven investmentsTrack and analyze campaign performance, sales impact, and key KPIs (sell-out, SOI/SOV, etc.)Continuously optimize plans based on insights and market trends Qualifications & Experience:4–7 years of experience in beauty marketing Understanding of both offline retail and e-commerce ecosystemsExperience in trade marketing and influencer/advocacy campaignsProven ability to manage multiple brands/projects simultaneouslyStrong stakeholder management and communication skillsData-driven mindset with strong analytical capabilitiesQualifications and Education Requirements MBA- Marketing/ Operations/ Retail Management