Assistant Category Manager, Van Heusen
Internshala
About the job
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.The Companys brand portfolio includes Indias most established and trusted names Louis Philippe, Van Heusen, Allen Solly, and Peter England each with a legacy of over 25 years.These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Companys portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of Indias most preferred premium denim brands, while Reebok transitioned under the Companys management in 2022 has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections. Roles and Responsibilities SMU creation
- Co-Creating lines working with partners, brand product, design, sourcing in all categories leading to fashion forward brand positioning and high sell through.
CBA & GP
- Ensuring profitable business growth across all categories and platforms.
GMV and Rank/ Share
- Deliver rank and GMV targets for category-partner relationships owned.
Stock allocation strategy
- Inventory Planning and executing a different strategy for all partners for OSM/SMU/NSM/ Omnichannel mix based on partner strengths and positioning.
Monthly buying Calendar
- Drive implementation of monthly buying calendar - Buy Inputs, what is Working/What's not working insights, What Sells Insights.
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