App Store Optimization (ASO) Specialist

About the job

Key Responsibilities

1. Develop and execute effective ASO strategies to improve app rankings and downloads.

1. Be responsible for client communication and handling up to 5 clients simultaneously.

1. Perform keyword research, trend analysis, and competitor benchmarking.

1. Optimize app titles, subtitles, descriptions, and metadata to increase visibility.

1. Collaborate with design and product teams for creative asset optimization (icons, screenshots, videos).

1. Data management over Excel sheets and Reports.

1. Track and report key metrics including impressions, installs, and conversion rates.

1. Conduct A/B tests on creative assets and metadata to boost conversion performance.

1. Stay updated with the latest ASO trends and algorithm changes on both app stores.

Skill(s) required

Client Interaction Client Relationship Communication Skills Data Analysis Digital Marketing English Proficiency (Spoken) English Proficiency (Written) Google Analytics Research and Analytics Search Engine Optimization (SEO)

Who can apply

Only those candidates can apply who

1. have minimum 1 years of experience

Other requirements

1. 1–2 years of experience in ASO or app marketing.

1. Strong understanding of Play Store & App Store algorithms.