DBS Bank has been present in India for 30 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. DBS Bank India is now present in ~350 locations in 19 Indian states.
Position Title
Branch Relationship Manager
Department
CBG - NDS
Rank
Officer/Senior Officer/Analyst
Reports To
Branch Manager
Job Purpose
To deliver exceptional volume and revenue performance by acquiring and engaging with DBS clients having an AUM => INR 1 million through “need-based approach” and ensure client coverage and product penetration through cross-sell and up-sell of DBS products and services.
To manage & maintain the highest customer satisfaction and service levels through pro-active client engagement & relationship management, coordinating internally with DBS Service and Distribution and Product team
Key Accountabilities
Acquire and upgrade quality clients in the branch location areas to Treasures segment.
Engage with existing customers to deepen the wallet share through retention and growth of AUM.
Accountable for achieving monthly & annual volume and revenue objective, as agreed.
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Ensure activation of e-Channels (I-Banking / M-Banking/ Online MF/Debit Card) and Savings Book growth
Ensure proper implementation & execution of product strategies through effective relationship management.
Develop the client trust and loyalty for entrenched relationship with DBS through lifestyle and beyond banking propositions
Ensure optimum product mix and new- to- product clients aimed at customer level profitability and enhancing client coverage.
Drive and deliver exemplary customer service in the local market and uphold DBS service standards.
Ensure internal and regulatory compliance through strict adherence to DBS sales process, timely risk reviews and exercising due diligence while on-boarding.
Ensure exemplary service delivery of these clients by building appropriate workflows and processes incl. doorstep banking etc.
Job Duties & responsibilities
Establish, manage and grow the AUM of mapped Client segment by acquiring and nurturing the client having AUM => INR 1 M
Ensure complete knowledge of all products & services through continuous skill and knowledge improvement.
Resolve customer queries and complaints within the agreed TAT as per the DBS customer service policy.
Coordinate and work closely with CBG colleagues, Service teams, Product specialist to ensure that team objectives are met through an environment that nurtures harmony and collaboration through teamwork
Work closely with the Line Manager and City / Cluster Head to ensure achievement of common team and Branch objectives.
Ensure internal and regulatory compliance and address operational risks if any, e.g. Health & Safety standards, security of premises, AML / KYC and ongoing risk reviews.
To exercise appropriate due diligence while on-boarding and engaging with clients.
Establish DBS as a primary banker for clients and as a prominent banking provider in India.
Required Experience
Minimum 2 years of experience in a reputed bank and proficient in banking products.
Education / Preferred Qualifications
Preferably MBA (not mandatory)
Mandatory - Graduate (10+2+3 years of education)
AMFI / IRDAI / FEDAI certified candidates with BCSBI certification would be an added advantage
Core Competencies
Strong Relationship Management and influencing skills
Strong service orientation, customer-centric behavior
Effective probing and listening skills.
Self-driven and ambitious.
Good written and verbal communication skills
Results-orientated & the ability to deliver results under pressure
In-depth knowledge of local market and competition.
Understanding of competitive positioning
Focused on developing image and goodwill of the brand
Creative, inquisitive mind with problem solving abilities
Ability to deliver results within tight timelines
Attention to details, analyzing abilities
Technical Competencies
Understanding of HNI Sales/ wealth management product suite, platforms and operational procedures
Understanding of banking and para-banking guidelines issued by RBI (local regulations in India) and local laws and regulations that impact businesses in general.
Understanding of KYC requirements & Anti-money Laundering Policies.
Knowledge of financial markets and products to assist in meaningful engagement with client
Work Relationship
Management of clients and prospects for acquisition and deepening of wallet share
Close interaction with Branch Manager, BOSH, CSO, CH, RH, Treasures RM’s and Treasures Elite Team Leader
Operations team to ensure consistent delivery of volume and revenue targets.
Close and regular interaction with Branch Product specialists for effective skill / knowledge
Development of self and explore potential in existing books through joint engagement with clients
DBS India - Culture & Behaviors
Performance through Value Based Propositions
Ensure customer focus by delighting customers & reducing complaints
Build pride and passion to protect, maintain and enhance DBS’ image and reputation
