Ads Campaign Manager

About the job

This is for our Infleuncer Marketing Division.

We are looking for an Ads Campaign Manager who can drive creator acquisition, business acquisition, and brand awareness through paid advertising across multiple digital platforms.

Role Overview

As the Ads Campaign Manager, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns that help acquire creators, influencers, businesses, agencies, and campaign partners.

You will work closely with content, community, and business teams to ensure paid campaigns generate measurable growth while maintaining efficient customer acquisition costs.

Key Responsibilities

Paid Advertising

Plan and execute campaigns across:

Meta (Instagram & Facebook) Google Ads YouTube Ads LinkedIn Ads X (Twitter) Ads

Create audience targeting strategies for:

Influencers & creators Local businesses Brands & agencies Event organizers Campaign Optimization Monitor campaign performance daily. Improve CTR, CPC, CPL, CAC, and ROAS. Conduct A/B testing on: Creatives Ad copy Landing pages Audience segments Scale winning campaigns while maintaining efficiency. Analytics & Reporting Build weekly performance reports.

Track:

Creator registrations Business registrations Waitlist growth Cost per lead Conversion rates Provide actionable recommendations based on campaign data. Creative Coordination Work with content creators, editors, and designers.

Develop ad concepts focused on:

Creator pain points Business success stories Community building Event partnerships Ensure a steady flow of fresh creatives. Growth Experiments Test influencer whitelisting campaigns. Run event-specific acquisition campaigns. Experiment with referral and ambassador campaigns. Identify new growth opportunities and channels. Requirements

Must Have

2+ years of experience managing digital advertising campaigns. Experience with Meta Ads Manager. Experience with Google Ads. Strong analytical and reporting skills. Understanding of conversion tracking and attribution. Ability to manage advertising budgets independently.