Adobe CDP + CJA

Adobe CDP + CJA Specialist

•Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert

• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe

Qualified in Adobe Experience Platform, and SFMC Email Specialist.

• Implemented Adobe CDP from the ground up - identity resolution stitching known

and anonymous profiles via Web SDK, profile and audience building, and audience

segmentation

• Configured XDM data ingestion schemas, profiles unification, datasets, identity

namespaces, and merge policies aligned with enterprise data model

• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel

journey reports, attribution models, and segmentation aligned with CDP audiences

• Translated business use cases (acquisition, nurture, ABM, retention, event

engagement) into CDP audience logic and CJA measurement frameworks

• Owned consent enforcement, governance labels, and pre-activation audience QA

processes

• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent

framework, data retention policies, DSAR handling, and governance labels within

Adobe CDP

• Led Web SDK implementation, tag management, event schema design, and data

layer governance across web properties