Ad Sales Executive

About the job

About CollegeduniaCollegedunia is one of Indias leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey. Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as Best Educational Portal by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia. Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition. Backed by strong fundamentals, Collegedunia has crossed 200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public read the full story Role OverviewWe are looking for a Performance Ad Sales Executive to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions. Key ResponsibilitiesClient Onboarding & Growth

• Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps
• Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics
• Set up campaigns aligned to performance goals and scalability benchmarksClient Servicing & Optimization
• Monitor daily campaign performance and proactively optimize for scale and efficiency
• Work closely with AdOps and analytics teams on tracking, attribution, and postbacks
• Identify underperforming funnels and recommend creative, targeting, or bid changes
• Maintain strong client retention through performance deliveryRevenue & Scale
• Achieve revenue through volume scaling and long-term advertiser retention
• Upsell high-performing traffic sources, premium placements, and exclusive inventory
• Build predictable revenue pipelines through repeat performance budgetsPerformance Advertising Expertise
• Sell and manage CPC, CPA, CPI, and hybrid performance models
• Understand attribution tools, fraud prevention, and conversion tracking
• Stay updated with performance trends, privacy regulations, and tracking limitationsKey KPIs
• CPA/ROAS improvement
• Advertiser retention & budget scale
• Monthly revenue from performance campaigns
• Conversion volume & quality scoreRequired Skills & Qualifications
• Strong understanding of performance marketing and digital funnels
• Hands-on experience with performance KPIs and optimization
• Ability to analyze large datasets and make quick decisions
• Comfortable working in fast-paced, number-driven environments