#ACN GN - SONG - MT-Hyperpersonalization ( CE ) - Analyst

• Job Title -  GN - SONG - MT - Hyperpersonalization - Analyst Management Level : 11 - Analyst  Location: Gurgaon & Bangalore Must have skills: Banking, Fintech Industries  Good to have skills: Marketing Job Summary:

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities:

• Collaboration and Stakeholder Management: o Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals. o Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach. o Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives. • Data Analysis o Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution. o Analyze data to uncover growth opportunities and recommend potential improvements. o Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives. • Project Management o Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals. o Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues. o Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency. • Retention / Churn Reduction Strategies: o Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models. o Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers. • Cross-Sell and Upsell Initiatives: o Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors. • Business Development o Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.
• Job QualificationsJob QualificationsProfessional & Technical Skills:
• Strong analytical skills and data-driven mindset to drive results-oriented decisions.  • In-depth knowledge of industry from banking / fintech. • Strategic Thinking - Capability to align projects and processes with long-term business goals. • Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans • Strong understanding of marketing processes & operating models • Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.  • Additional skills: o Excellent oral and written communication skills o Proven success in navigating global matrixed environments and / or experience in client facing roles o Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment