About The Opportunity A fast-growing B2B marketing technology firm operating at the intersection of account-based marketing, sales enablement, and revenue operations, we empower enterprise teams to orchestrate hyper-personalized, data-driven engagement across key accounts. Our solutions blend marketing automation, CRM intelligence, and ABM orchestration to accelerate pipeline velocity and customer lifetime value—for global SaaS, FinTech, and Enterprise Tech clients. Role & Responsibilities - Design and execute scalable account-based marketing (ABM) campaigns aligned to revenue goals, persona mapping, and ICP targeting. - Collaborate with sales leadership to build account-specific playbooks, content sequencing, and engagement cadences across channels (email, ads, webinars, direct mail). - Partner with demand gen and content teams to produce hyper-targeted assets—including case studies, whitepapers, and micro-websites—for key accounts. - Measure campaign performance via ABM-specific KPIs (engagement score, pipeline influence, revenue attribution) and optimize based on ROI. - Lead cross-functional ABM working sessions with sales, customer success, and product teams to ensure account alignment and advocacy. - Manage ABM tech stack (e.g., 6Sense, Demandbase, CRM, MAP) and ensure data hygiene, segmentation, and campaign automation are flawless. Skills & Qualifications Must-Have - Account-Based Marketing (ABM) - Marketing Automation Platforms (HubSpot, Marketo, Pardot) - CRM Integration (Salesforce, Dynamics 365) - ABM Analytics & Attribution Models - Persona Mapping & ICP Development - Content Personalization Tools - Marketing Tech Stack (6Sense, Demandbase, Clearbit) - LinkedIn Sales Navigator Preferred - Experience in SaaS or Enterprise Tech ABM - Proficiency with Tableau or Power BI for ABM reporting - Google Ads or LinkedIn Ads campaign management Benefits & Culture Highlights - Ownership of strategic accounts with direct impact on revenue growth - Flexible work model with modern on-site workspace in Bangalore - Access to leading ABM & RevOps tech stack and continuous upskilling programs Skills: sales,account-based marketing,attribution,crm,stack,enterprise,revenue,automation