A highly technical, strategic and hands-on Adobe Workfront Product Owner responsible for the ongoing evolution, governance, administration and optimization of the Adobe Workfront platform across businesses and geographies. This role will enable digital marketing, campaign management, project delivery and operational workflows while ensuring the platform scales effectively across enterprise teams.
You will serve as the organization's primary Workfront subject matter expert, leading platform strategy, roadmap development, governance, automation, integrations and user adoption. Working closely with Marketing, Technology, Operations, Compliance and business stakeholders, you will ensure Workfront delivers measurable business value through streamlined processes, enterprise visibility and workflow automation.
If you thrive at the intersection of technology, product management, marketing operations and enterprise governance—and enjoy balancing strategic leadership with deep hands-on platform expertise—this role was designed for you.
Position Responsibilities:
Platform Ownership and Strategic Governance
- Own the full Adobe Workfront platform lifecycle—from administration and configuration to optimization and enterprise scaling.
- Define and maintain a multi-year Workfront product roadmap aligned with digital marketing and operational transformation objectives.
- Establish and lead a Workfront Centre of Excellence (CoE) and governance model for platform enhancements and adoption.
- Own and prioritize the platform backlog based on business value, technical feasibility and organizational priorities.
- Serve as the primary escalation point for platform decisions and governance reviews.
- Manage user hierarchy, permissions, security standards and platform governance.
Technical Configuration and Integration
- Design, build and maintain Workfront Fusion automations and integrations across enterprise platforms.
- Configure and maintain custom forms, templates, workflows, approval processes, request queues, portfolios, programs and dashboards.
- Lead release management, testing, deployment and platform enhancement activities.
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LI-Hybrid
The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
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