Senior Product Marketing Manager

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite.

This is a high-impact individual contributor role at the heart of our marketing function. You will be the connective tissue between Product, Sales, and Marketing translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue.

You'll shape how we go to market, how we equip our sales teams to win, and how we position Paddle for differentiation. The most successful candidate will be a master at aligning launch objectives to commercial value, connecting every GTM motion directly to business outcomes. Operating with a high degree of autonomy, you'll lead complex cross-functional workstreams, use data and AI-powered tools to accelerate your craft, influence strategic decisions, and mentor peers across the team.

This role is ideal for someone who thrives at the intersection of strategy and craft: a rigorous thinker who can also write a killer one-pager, run a crisp competitive briefing, and land a product launch with measurable impact.

WHAT YOU'LL DO

Own positioning and messaging

• Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight.

• Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer segments and personas.

• Ensure message consistency across all touchpoints website, sales collateral, campaigns, and executive communications.