TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.
Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.
1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.
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The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.
Job Description
Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for leading the strategy, design, execution, optimization, and evolution of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.
As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant and thought leader, providing expertise on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices. The successful candidate will leverage customer insights, data, analytics, and marketing technology capabilities to influence business decisions, drive innovation, and deliver high-impact 1:1 marketing programs.
Customer
- Lead the strategy, design, execution, and optimization of complex 1:1 marketing programs, campaigns, and customer journeys that drive business and customer outcomes.
- Partner with Marketing Planning, Delivery, Channel, Analytics, Technology, and Vendor teams in the development and execution of best-in-class 1:1 marketing strategies and programs.
- Participate in quarterly and annual planning activities, providing 1:1 marketing expertise, recommendations, and insights to support business objectives.
- Leverage customer insights, behavioural data, campaign performance results, and market trends to identify opportunities for optimization, personalization, and improved business outcomes.
- Understand the role of different 1:1 channels, personalization capabilities, audience strategies, and testing approaches and use this expertise to influence program design and marketing strategy.
- Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no-go decision making, execution readiness, and issue resolution.
- Utilize marketing technology and customer engagement platforms to execute, measure, optimize, and evolve 1:1 marketing campaigns and customer journeys.
- Work with Marketing Planning, business, analytics, channel, and delivery partners to develop data-driven marketing strategies, testing plans, and optimization opportunities.
- Evaluate program effectiveness through ongoing measurement, analysis, and post-implementation reviews, developing recommendations and incorporating learnings into future initiatives.
- Influence stakeholders and navigate complex challenges by proactively identifying risks, dependencies, opportunities, and solutions.
- Ensure ongoing communication and alignment with stakeholders regarding progress, results, risks, and key decisions.
- Adhere to approved marketing processes and procedures to manage projects effectively and deliver against business objectives.
- Maintain appropriate project documentation, records, and status reporting to support governance and decision making.
Shareholder
- Prioritize and manage workload to meet business objectives, service level requirements, and operational commitments.
- Ensure programs, policies, and practices are effectively managed, aligned with business priorities, and compliant with internal and external requirements.
- Lead analysis of campaign, program, and business performance to identify trends, generate strategic insights, and develop recommendations that improve business outcomes.
- Monitor operational effectiveness and identify opportunities to improve efficiency, scalability, and overall marketing performance.
- Lead continuous improvement initiatives that enhance campaign effectiveness, customer experience, and operational excellence.
- Adhere to enterprise frameworks, methodologies, and governance practices applicable to the business area.
- Protect the interests of the organization by identifying and managing risks and ensuring the prompt resolution of escalated or high-risk issues.
- Maintain a culture of risk management and control supported by effective processes and aligned with risk appetite.
- Lead or facilitate remediation activities related to performance, governance, risk, or control issues.
- Act as a subject matter expert on complex initiatives, providing thought leadership, strategic guidance, and risk considerations to business partners and stakeholders.
- Influence and align cross-functional stakeholders on complex initiatives, balancing customer experience, business objectives, operational requirements, and risk considerations.
- Actively manage relationships across business lines, corporate functions, and control partners to ensure successful business outcomes and alignment with enterprise objectives.
- Keep abreast of emerging industry trends, marketing technologies, customer engagement practices, and regulatory requirements, assessing potential impacts and opportunities.
- Help shape the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, measurement frameworks, and marketing technology adoption.
Team
- Participate fully as a member of the team, supporting a positive work environment that promotes se
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