1. Execute the content calendar planned by the brand strategist across Instagram, WhatsApp, and other assigned platforms 2. Create and schedule daily posts, stories, and reels — including writing captions, sourcing visuals, and basic editing using Canva or CapCut 3. Engage with the FurrBae community — respond to comments, DMs, and story replies in the brand's friendly tone 4. Research trending pet care topics, hashtags, and competitor content to feed into the weekly content planning process 5. Assist in seeding the FurrBae in-app community — create starter posts, spark conversations, and moderate early community activity 6. Coordinate with the brand strategist for weekly content approvals and provide performance updates (reach, engagement, follower growth) 7. Support influencer and pet parent outreach — identify micro influencers and pet accounts in Jaipur and NCR for potential collaborations 8. Assist in launch-week activities — user acquisition campaigns, WhatsApp broadcast coordination, and local community seeding