About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors. Job Title: Shopper Marketing ManagerLocation: Gurugram, Haryana, IndiaExperience Required: 1–2 yearsReports To: Head, E-commerce Role Overview: We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1–2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results. Key Responsibilities:1. Category Revenue & Profitability ManagementMonitor and manage category top-line and bottom-line performance.Track sales data, profit margins, and promotional effectiveness.Ensure category pricing and promotional strategies support business objectives. 2. Market Research & Category SizingConduct in-depth market analysis to estimate category size, growth potential, and competitor share.Leverage shopper insights, retail audits, and syndicated data to guide category strategies. 3. Market Share GrowthDesign and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels. 4. Category Opportunity IdentificationIdentify high-potential sub-categories, consumption trends, and whitespace opportunities.Develop recommendations for product portfolio expansion and targeting strategies. 5. Driving NPD SalesSupport the launch of new products through market activation plans.Monitor post-launch performance and optimize based on customer and retailer feedback. Skills & Competencies:Strong analytical and problem-solving skills.Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).Ability to interpret market and consumer data to develop actionable plans.Excellent communication and presentation skills.Strong cross-functional collaboration mindset. Qualifications:Master’s degree in Marketing, Business Administration, or a related fieldMBA from Tier 1 B-schools preferred1–2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry. Key Performance Indicators (KPIs):Category revenue growth vs. target.Market share improvement.NPD sales contribution.ROI on shopper marketing initiative Location: Sector 18, Udyog Vihar, GurgaonWebsite: www.nathabit.inInstagram: www.instagram.com/nathabit.in