Location: Mumbai (On-site)Company: Tipple Works Co.Role Overview We’re looking for a Performance Marketing Executive (Junior) to manage and optimise paid campaigns across platforms like Meta Ads Manager and Google Ads — while also supporting quick commerce growth across platforms like Swiggy and Blinkit.This role blends ads + marketplace performance, making it ideal for someone who wants to work at the intersection of digital media, commerce, and brand growth. Key Responsibilities1. Paid Ads (Core Performance Marketing)Set up and manage campaigns across:Meta Ads Manager (Facebook, Instagram)Google Ads (Search, Display, YouTube)Structure campaigns across funnels:AwarenessConsiderationConversion2. Quick Commerce & Marketplace GrowthWork on brand visibility and performance across:SwiggyBlinkitAmazonSupport:Product listing optimisation (titles, images, descriptions)Banner planning and in-app visibilityOffer and discount strategyTrack:Conversion ratesOrder volumesPlatform-led campaign performance3. Targeting & Audience StrategyBuild and refine audiences:Geo-targeting (example: Bangalore, Mysore clusters)Interest and behaviour targetingSet up:Retargeting flowsLookalike audiencesCustom audience segments4. Creative & Copy CoordinationWork with creative team on:Ad copies (primary text, hooks, CTAs)Formats: carousel, video, staticSuggest improvements based on performance insightsAlign creatives with platform (ads vs marketplace)5. Performance OptimisationMonitor key metrics:CTR, CPC, CPA, ROASOptimise:BudgetsCreativesAudiencesRun A/B tests across ads and offers6. Reporting & InsightsShare weekly/monthly performance reports:Campaign performanceMarketplace insightsKey learnings + next stepsMaintain dashboards (Google Sheets / Looker Studio) RequirementsMust Have1–3 years experience in digital marketing / performance marketingknowledge of:Meta Ads ManagerGoogle AdsStrong analytical mindsetUsing AI to leverge spend adsComfortable with Excel / Google SheetsGood to HaveExposure to:Swiggy / Blinkit dashboardsUnderstanding of:Conversion tracking (Pixel, events)Google AnalyticsWorked on hospitality / F&B / alcobev / lifestyle brandsWhat We’re Looking ForExecution-first mindset (can actually run campaigns, not just talk strategy)Detail-oriented (small errors = wasted budget)Curious and data-drivenFast learner, comfortable in an agency environmentWhat You’ll Work OnPremium hospitality and lifestyle brandsExperience-led campaigns (bookings, footfall, events)Full funnel + hyperlocal targeting + commerce integrations