1. Create and execute a strong performance marketing strategy and execution plan. 2. Maintain knowledge of the respective KPIs for every ad objective across social and search platforms. 3. Edit creatives according to the guidance of team members using various software programs. 4. Identify and test new channels to consistently meet or exceed established critical metrics. 5. Work closely with management to share funnel conversion improvement ideas, feedback, and campaign results. 6. Develop and manage digital prospecting and remarketing campaigns. 7. Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. 8. Ensure successful planning, execution, and optimization for key traffic KPIs through paid, organic, and owned media channels. 9. Create timely ad reports for clients. 10. Optimize advertisements on a daily basis.