This role is for one of the Weekday's clients Salary range: Rs 200000 - Rs 400000 (ie INR 2 - 4 LPA) Min Experience: 1 years Location: Nagpur JobType: full-time We are looking for a highly execution-oriented Product Marketing & Growth Associate to improve communication, engage farmers, and drive user growth. This hands-on position involves working closely with the founder on user acquisition, product messaging, growth initiatives, storytelling, app installations, WhatsApp outreach, content development, and growth experiments. This role is perfect for someone who excels in a dynamic startup setting and loves creating solutions from the ground up. Requirements Key Responsibilities Execute app install and farmer acquisition campaignsCoordinate and execute Meta/Google campaigns with agencies or freelancersImprove user onboarding and activation flowsSupport referral and retention campaignsTrack campaign performance and growth metricsSimplify and communicate GramIQ's value proposition clearlyCreate marketing communication for farmers and agribusinessesImprove Play Store/App Store communication and creativesWrite simple and impactful campaign copy in English, Hindi, and MarathiCreate WhatsApp communication journeys and engagement flowsCreate social media and growth contentConvert field insights into stories, reels, and campaignsCapture farmer success stories and testimonialsSupport founder branding and LinkedIn communicationCoordinate with designers, video editors, freelancers, and agenciesManage execution timelines and follow-upsUnderstand farmer behavior and communication patternsGather market and user insights from campaigns and field interactionsIdentify opportunities to improve retention and engagement Qualifications 1-4 years of marketing experienceStrong communication and storytelling abilityComfortable working in startup ambiguityBasic understanding of digital marketing and growthExperience in startups, D2C, consumer apps, rural tech, or AgriTech (Good to Have)Familiarity with Meta Ads / Google Ads (Good to Have)Marathi/Hindi communication skills (Good to Have)Basic Canva/Figma/content creation skills (Good to Have)Understanding of WhatsApp marketing (Good to Have)Basic analytics and reporting skills (Good to Have) Required Skills Digital Marketing, Growth Hacking, User Acquisition, Product Communication, Content Creation, Storytelling, WhatsApp Marketing, Meta Ads, Google Ads, Canva, Figma, Analytics, Reporting, Startup Experience, Farmer Engagement, Rural Tech Benefits & Perks Work directly with the founder and leadership teamOpportunity to build products and growth systems for Bharat and farmersOpportunity to take real ownership from Day 1Fast learning environment with exposure to product, growth, branding, and strategyOpportunity to grow with a mission-driven startupPerformance incentives / ESOP opportunities for the right candidate Must-have Skills Product Communication User Acquisition Digital Marketing Good-to-have Skills CopywritingSocial Media Marketing Content Strategy