Demand Generation & Marketing Automation Specialist Role OverviewWe are looking for a GenAI-enabled Demand Generation & Marketing Automation professional to drive MQL/SQL-focused campaigns and full-funnel ABM programs for a B2B IT organization. The role involves marketing automation, performance marketing, email campaigns, funnel analytics, and GenAI-driven marketing execution to deliver measurable pipeline growth. Key ResponsibilitiesExecute full-funnel ABM campaigns across LinkedIn, Google, email, webinars, landing pages, and retargeting channels.Drive lead generation programs focused on MQL to SQL conversion and pipeline acceleration.Manage marketing automation workflows including lead capture, segmentation, scoring, nurturing, routing, and lifecycle tracking.Integrate MAP, CRM, analytics, and ad platforms while ensuring data accuracy and workflow automation.Use GenAI tools and prompt engineering for personalized marketing content, campaign assets, and reporting.Run email marketing campaigns with segmentation, A/B testing, nurture journeys, and performance optimization.Manage LinkedIn Ads, Google Ads, retargeting campaigns, audience targeting, and conversion tracking.Build dashboards and funnel reports to track campaign performance, pipeline metrics, and ROI.Requirements2–4 years of experience in B2B Demand Generation, ABM, Growth Marketing, or Marketing Operations.Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or Eloqua.Experience with CRM platforms such as Salesforce or HubSpot CRM.Strong understanding of MQL/SQL funnel management and campaign optimisation.Expertise in email marketing, LinkedIn Ads, Google Ads, and performance marketing.Familiarity with GenAI tools and prompt creation for marketing use cases.Strong analytical and reporting skills with dash boarding experience.