1. Act as the face of the brand on your college campus, driving awareness and product trials among your peers. 2. Collaborate with Sales, Marketing, and Media teams to execute integrated campaigns and 360° marketing activations. 3. Organize, implement, and support third-party events. 4. Work closely with On-Premise teams to ensure product availability in and around campus. 5. Leverage local influencers (athletes, artists, opinion leaders) to expand brand reach. 6. Conduct consumer research, surveys, and feedback sessions to understand student preferences and trends. 7. Conceptualize and execute engaging activities to create buzz and excitement about the product. 8. Support brand presence at citywide festivals and youth-centered events. 9. Ensure efficient usage of brand assets and merchandise at events for maximum visibility and impact. 10. Build strong connections with students and clubs to establish a loyal community around the brand.